#Loeries2017: Excellence in outdoor creative execution with JCDecaux
This year, the branding baton has again been passed on and the city of Durban will be branded by JC Decaux. The 2017 branding is currently in development and will only be unveiled at Loeries Creative Week, taking creative direction from the campaign that DDB unveiled earlier this year:
Liam Wielopolski, chief creative officer at DDB SA, shares the essence of this year's Loeries campaign and what the 2017 Loerie Awards judged on...
Leigh Andrews 17 Feb 2017
Here, Setlhodi explains what to expect from this year’s work, as well as how OOH and outdoor tie in with the rest of the overall media marketing mix…
As the official sponsor of the outdoor and out of home category, and the official supplier of out-of-home media to the Loeries, we are proud to be affiliated with an Internationally recognised award that recognises, rewards, inspires and fosters creative excellence in the brand communication industry.
JC Decaux believes this is an opportunity to celebrate the highest levels of creativity and excellence in advertising and to show support for upholding world-class levels of creativity in the advertising industry. We’re keeping abreast of cutting – edge creativity through our sponsorship of the outdoor and out-of-home category by sponsoring the digital coverage for the Loeries.
We see this partnership as an opportunity to drive creativity in South Africa’s out-of-home industry and believe this is an opportunity to promote and reward excellence in outdoor creative execution.
We continue to celebrate creativity, and continually strives to create the most up-to-date and innovative out-of-home (OOH) and digital (DOOH) platforms for advertising professionals to display their creative works, to ensure they receive maximum reach and impact in the appropriate environments.
One of our values is cutting-edge innovation. Our entrepreneurial spirit is driven by making the city, transport systems and shopping centres attractive while meeting the challenges of the 21st century, such as urbanisation and digitalisation.
We recently created a future and content division in our organisation, dedicated to creating bespoke outdoor solutions tailored to achieving a clients’ key advertising objectives. The division works in collaboration with media and advertising agencies to ensure the creative concept and message is optimised for the specific out-of-home platform.
Out-of-home advertising is considered a mass-market medium as per the other mediums in advertising. JCDecaux has revolutionised this medium by focusing on qualitative solutions, so advertisers are able to achieve maximum impact through spaces that are strategically located and fit harmoniously into their surroundings.
We are most looking forward to yet another year of outstanding design, impactful and memorable out-of-home advertising.
As are we! Note the extended deadline for entries into the Loeries 2017 is 31 May. For more information, visit www.loeries.com. You can also visit the JCDecaux press office and Twitter feed for their latest updates.