Through the University of Cape Town's Get Smart Learning Co., Boomtown's director Luvuyo Bangazi, and brand strategist Stuart Innell, completed an intensive ten week tourism management course. The course covered the relationship between government and private enterprise, transportation and accommodation for tourists, the role of travel agents and operators, managing a tourism business and tourism marketing. The course was designed by Dr. Richard George, an authority in tourism management.
Bangazi and Innell have already played significant and leading roles in the establishment of major regional tourism brands including the Cacadu Seven Wonders and the repositioning of the Eastern Cape to Adventure Province. Though focused on regional tourism, the agency is also responsible for country tourism brands like Namibia and Dubai tourism through its international links.
"It was great for us to acquire the technical knowhow and gain new and deeper insights into this pivotal economic driver. The course enabled us to refine our skills in order directly impact some of the brands we are working on and increase our effectiveness. Tourism marketing and development has always been a passion for our agency and we look forward to putting our newly acquired understanding of the tourism industry to practical use for our clients," said Bangazi.
