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He reckons that while some companies (Google and Apple) are getting better, there are some that clearly have some work still to do - if they want to avoid being "Top of the Flops", that is.
For instance, it seems Marissa Mayer, Yahoo! CEO was personally involved in the design of the company's new logo. Some reckon it ight have been better had she left it to the experts.
Read more here and here.