SABC has announced the appointment of Liesl Hefkie as the new SAfm marketing manager and custodian of the station's overall marketing strategy.
For the last seven years, she has worked for the SABC corporate marketing office, responsible for all the activations, events, campaigns and special projects driven by this office for the broader SABC objectives.
She also spent close to two years looking after the marketing of two SABC radio brands, (SAfm and Radio 2000), where her love for radio deepened. Over the years, she has garnered the experience required for her new role from working under different managerial capacities.
She has a BA from the University of Stellenbosch. After spending four years in theatre of the arts, undertaking various positions to give her an all-round view of the industry, she then went into advertising where she was appointed as the production co-ordinator for all above-the-line executions for both radio and television. This led her to the SABC corporate marketing office.
She has acted as the marketing manager for the past 11 months, with this appointment making it official.
"Hefkie has acquitted herself well as acting marketing manager and has been instrumental in forging some important partnerships for the station and driving some marketing initiatives that will bear fruit for some time to come. She has created a marketing strategy and implementation plan for the new fiscal starting in April. The plan will benefit the station, as she strives to create brand awareness and make it a revered brand of some distinction and influence," said SAfm, station manager Dennis O'Donnell.