The Media Connection, one of Africa's leading community radio advertising specialists, is representing 99FM, the Namibian radio station that speaks to the soul of an upwardly mobile target audience.
"99FM is the only radio station in Namibia to cater primarily to the 25 to 34-year-old market segment, LSMs 7 - 9. These are young and upcoming professionals on the verge of earning good salaries and hence a dynamic target audience for advertisers," says Judy Milne, Director of The Media Connection.
The station also caters to a secondary target audience of consumers aged between 17 and 52, LSMs 6 - 10.
Its listeners live in various regions including Khomas (45.7%), Erongo (14.3%), North (4Os) (14%), Otjozondjupa (10.6%), Omaheke (5.3%), Hardap (2.7%), Karas (2.6%), Kunene (2.6%) and Caprivi (2.2%).
Research undertaken by 99FM shows that its listeners value news content and the latest music and lifestyle information which they can use to impress their friends or increase their knowledge.
"The research also shows that this sophisticated target audience regards a great night out as visiting a trendy restaurant, as opposed to going to a club or a night at the theatre," says Milne.
99FM listeners are not defined by any particular culture, ethnic group or language, but share the same mindset, interests and values, and being 'the master of your own destiny' is the market's mantra.
"As a result, the 99FM market consists of an eclectic mix of individuals who want to develop, enrich and empower themselves and fellow Namibians to contribute to the economy and society, and to improve life in general through hard work, initiative and dedication," says Milne.
The station's Listener Driven Radio enables listeners to input into the compilation of its playlist, through song requests and a voting feature. They also receive notifications via their medium of choice - SMS, email or twitter.
99FM is the only station in Namibia to bring clear, concise, informative, dedicated Lifestyle Segments to its audience. It also has a dedicated news team that keeps a constant eye on happenings around the world.
Interesting listener facts: 73% of listeners have a computer in the household,
42% of listeners personally sent or received an email in the past four weeks,
48% of listeners accessed the internet yesterday, and
47% of listeners accessed the internet from home.
99FM offers various advertising deals that take into account the corporate customer, the medium-sized company and the small one-man business. It has flexible and scalable options to suit every need including:
Live in-studio reads
Sponsorship of segments
Sponsorship of shows
On-site event hosting
Advert design and production
Interactive and web-based exposure
To connect with this target audience via 99FM, contact The Media Connection and its bouquet of services, contact 086 137 2346 or visit www.themediaconnection.co.za.
The Media Connection DNA
The Media Connection provides a sales and administration function for radio and TV stations that have limited experience with, and access to, the national advertising industry in South Africa. There are 135 community radio stations on air, with which The Media Connection has representation agreements, as well as 15 sub-Saharan TV and radio stations that have appointed it to procure advertising for them. The Media Connection is a one-stop shop for advertisers aiming to reach a large and fruitful market simply by making one telephone call. For more information, contact 086 137 2346.