"Having spent the last few months with the station and in the absence of a programme manager, I am now fully prepared to take up the role and look forward to growing both listenership and revenue for this remarkable brand," says Olsen.
Her extensive programming knowledge, ability to deal with talent and her understanding of the SABC's business interests as well as her passion for local and urban music makes her the perfect fit to take station forward. Her first task will be to ensure adequate programming delivery on World Cup content to listeners while fulfilling SABC mandate as the official broadcaster of the 2010 FIFA World Cup.