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Get ready to become a Radio Star!

10 Sep 2008 19:381 commentsBizLike
After the success of their recently held Traffic Idols Competitions, Heart 104.9FM will once again be scouting Cape Town's talent, with their newly launched Radio Star Competition.
Together with GrandWest Casino and Entertainment World, the station is looking for a dynamic woman with the potential to shine. This Saturday, 13 September sees the auditions to be held for the new Heart 104.9FM entertainment correspondent, at the Grand Arena, Grand West Casino

“This initiative is just one more way in which the station is engaging with the city's imagination and connecting with the people of their community,” says Vernon Adams, Programming Manager for Heart 104.9FM.

The judges, comprising of celebrities the likes of Cokey Falkow and Kurt Schoonraad together with Heart 104.9FM DJs will be looking for a person who loves the limelight. They need to be outgoing, fun and obviously also have a voice for radio.

“If you love attending events and functions in and around Cape Town and can big it up with true Cape Town soul, then you're right for the job,” says Adams. The entertainment correspondent will be the eyes and ears on the street for our listeners to know what to go to and what not to miss as they will be writing about entertainment and events for the website as well as her own entertainment slot on air.

“The successful candidate will also keep an eye on local gossip and share the skinner with our listeners on Friday and Saturday evenings,” says Adams. The winning star will receive a three-month trial contract to ride the red carpet, after which a possible permanent position at Cape Town soul station, Heart 104.9FM, might be the next step.

Registration forms are available for downloading on www.1049.fm. Forms should be brought to the auditions starting Friday, 06h30 at Grand Arena, GrandWest Casino. The winner will be announced at a gala event at Hanover Street in GrandWest on 27 September 2008. Tune into Heart 104.9FM for more details and tips.

 
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Heart 104.9FM is the station for Capetonians by Capetonians and by tuning into us, listeners tap into the essence of Cape Town. We have proven to be a real friend to our listeners and boast an audience of just under 600 000 of the most upwardly mobile and lucrative markets (LSM 6-10) in Cape Town. We own the largest night time listenership base and our afternoon drive time show is the most listened to show between 3pm and 7pm. Heart 104.9FM is the heart and soul of Cape Town and our station represents everything that's real and authentic about Cape Town on an off air.- more....

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From a fallen Radio Star - Michelle Esau-
A few weeks ago, I excitedly downloaded an entry form on Heart 104.9 FM’s website and practiced my radio voice all week long on my phone’s voice recorder. I couldn’t win with my own voice – that’s for sure!

So on Saturday morning I walked into the Grand Arena at GrandWest Casino at 9h30am to register for my awaiting destiny. While nervously awaiting my turn – I did some extensive research by watching the other contestants’ auditions on the big screen – and tried to figure out how to graciously get onto that high stage in front of the panel of judges.

When I finally gathered up the courage to hear my fate, I entered the audition room in the Good Hope Suites and walked past the judges to the stage – my main concern as mentioned before. My original idea was to crawl up, but luckily the cameraman helped me up and I could at least appear gracious.

The judges were lined up at a table, but seeing that they were looking for a woman to shine as entertainment correspondent, I expected at least half of the panel to be female. The all-male judging panel was headed by the station’s programming manager, Vernon Adams. As soon as I got on the stage, he said: “Hi Michelle, we’re tired and not that we want to hurry you along, but could you start reading immediately”. Panic–stricken, a little hurt by the haste and with nerves already shot, I fiddled with the script they gave me at registration and went ahead with my read in my practiced, curious E! Entertainment journalist voice - making a total mess of it.

The comments from the judges - some radio personalities themselves and other entertainment industry experts - were mainly complimentary. “We really like you”, “we like your look”, “there’s definitely something there”, “you’d be great for TV”, but the most important thing was missing. “Your delivery was not very good,” was the general consensus and unfortunately I could not convince them to give me a second chance.

I decided to stick around anyway to see the rest of the auditions and it was a Saturday well spent indeed. Cape Town has such beautiful and talented women and the competition was really tough. The judges were harsh at times, but they had to consider the 104.9FM brand as well as the sponsor, GrandWest, and had to refuse some of the women on their religious beliefs, as well as family commitments. I’m definitely holding thumbs for those that did make it through to the final round.

Well done ladies! Posted on 15 Sep 2008 14:19
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