Heart FM shuts down broadcast studio for 16 days to undertake youth-focused projects
Heart FM will once again take the microphone to the heart of Western Cape communities for the 16 Days For Youth initiative from 1 June 2017. The radio station will undertake youth-focused projects across the length and breadth of the province by broadcasting in its mobile studio for the first 16 days of June 2017. The initiative identifies projects in communities whereby the teams are able to bring people together to effect change. Last year the journey encountered Magda Meyer in Paarl from Magda’s Soup Kitchen - The soup kitchen fed 2500 mouths per month and through HeartFM and it’s partners Magda is now able to feed more than 20,000 per month. This is effecting change in our communities.
This year the journey kicks off in Hawston and will travel on to Grabouw, Kenilworth, Heideveld, Robertson, Worcester, Tulbagh, Malmesbury, Constantia, Mitchell’s Plain, Saldanha, Paternoster, Langebaan, Atlantis & Klipheuwel. The focus for the 16 Days for Youth this year will be more than just fixing, painting and lending a helping hand in the various towns. Many of the locations identified this year have been investigated and a more global stance will be taken. The aim is therefore to add emphasis on the challenges and sociology of each town while physically making a difference through our hands-on projects.
Heart FM MD Renee Redelinghuys says: “This is a very special project for everyone at Heart FM. We get to go into our communities, meet them, listen to them and most importantly give them the opportunity to tell their stories. As the biggest commercial radio station in the Western Cape it is our duty to give the youth in these communities a voice. The journey allows us to highlight the challenges, big and small, that our communities face on a daily basis and how you and I can help. Our listeners have big hearts and we know they will once again show how much they care. We can’t wait to hit the road.”
Heart FM program manager Denver Apollus says: “We will put our best forward once again and make a difference through sharing resources and providing a team effort. We will sacrifice 16 days of our time to understand and live the lives of those less fortunate. While we are using the station as a platform to raise awareness, the campaign is about telling the stories of others and how they engage in projects that make a difference. Heart FM may have started this initiative but we’d like for our listeners and the rest of the country to adopt it and carry it on. Let’s enable #16DaysForYouth and end it by celebrating Youth Day on 16 June.”
To find out how to get involved and how to join the journey, members of the public are urged to email .
Heart FM has long been a trusted radio station in the Western Cape. The station originally launched as P4 radio in July 1997 and at the time was considered one of the fastest growing radio stations in South Africa. Following a name change and expanded network coverage to the outlying areas of the province, Heart FM is the number one commercial radio station in the Western Cape*. The station is a trusted member of the community, a thought leader, all-round entertainer and in touch with the values the people of the Western Cape hold most dear. Heart FM enjoys a highly interactive an loyal relationship with its 755 000 strong fan base.
*The latest BRC RAM Data depicts Heart FM as the number one radio station delivering the highest reach across all competitors and various target audiences in the Western Cape.
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