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BizTrends 2018


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NetFlorist's Harold gets close up and personal for Mother's Day

Harold, the public persona of South Africa's leading and largest same-day gifting service, NetFlorist, is getting close-up and personal for Mother's Day with a radio campaign that plays on the “your mother” theme.
But, instead of being insulting, he gives his mommy the compliments she deserves. Or does he? You’ll have to listen on radio to find out.

Briefed to encourage sons and daughters to shop at NetFlorist for Mother’s Day, FCB Joburg Creative Director Suhana Gordhan and Copywriter Vusi Khoza tapped Harold’s soft spot for a free box of Lindt ‘choccies’ for those who plan ahead and order their gifts before 10 May.

For those who wake up when their coffee is cold, well … ‘you snooze, you lose, kittens’ as Harold would say.

The campaign is running on Heart FM, Jacaranda FM, Primedia stations and ECR. It was recorded by Pink Noise @Kwazi Mojo in Bryanston.

Click here to listen.


Client: NetFlorist
Creative agency: FCB Joburg
Account Director: Darren Morris
Account Manager: Avril Plaatjies
Creative Director: Suhana Gordhan
Copywriter: Vusi Khoza
TV production: Sindi Hirchowitz
Production companies: Jo Darling – Pink Noise

FCB Africa's press office

FCB Africa
FCB is a network of specialist partners extending to both Cape Town and Durban, including full-service advertising agencies, social marketing, design, digital, experiential marketing, retail, healthcare and PR.