Biz Takeouts Radio Show & Podcasts
[Biz Takeouts Podcast] 90: Rich Simmonds, Loeries African Roadshow & POPI
Then lastly we take a closer look at POPI (Protection of Personal Information Act) and the impact of social media in South Africa. We chatted to Craig Rodney (@craigrodney), Managing Director for Cerebra (@cerebra) to find out more.
Get all the information by listening to this week's podcast of the show, which airs every Thursday 9am-10am streamed live via 2oceansVibe Radio. [twitterfall]
In studio on Thursday 22 May we hosted Professional speaker, trainer, mentor and leading social influencer, Rich Simmonds to find out more about his new book, Mug & Tweet.
Rich Simmonds: We dish up some of the oldest communication concepts, but in a disruptive way and the whole idea was to give a book that is going to disrupt your thinking as opposed to confirm you ideas.
Rich Simmonds: Well there is a mug on the cover, and tweeting is important - but it is more about that open network, which is what the tweet is. So let's get into open communication and networks.
On the telephone on Thursday 22 May we hosted Loeries CEO, Andrew Human, about the recent Loeries Africa Roadshow.
Andrew Human: We have been into Kenya before, but this has been an expansion of the trip into more countries seeing five cities across the continent.
Andrew Human: Overall the whole trip was very positive, massive amounts of enthusiasm from the agencies in the various countries. Loeries has a very good reputation across the continent. People want a way to measure themselves and that is why we have
awards. To give people goals, measures and standards is a message that came from the trip. People want to be measured against others and not work in isolation.
Get all the Loeries info here: www.loeries.com.
Also on the phone we had a very a interesting discussion with Craig Rodney, Managing Director for Cerebra to take a closer look at POPI (Protection of Personal Information Act) and the impact of social media in South Africa.
Craig Rodney: So POPI is the protection of personal information act, and is a piece of literature, which is at government and hasn't been passed yet, but in the final stages. Designed to protect everyone's personal information, so companies cant abuse your personal information. Personal information is a highly trade-able commodity and is now being regulated and protected.
Craig Rodney: POPI Is a very good thing for the marketing world. It is going to force companies to legitimise the information they collect, retain and use. The reality is that marketing is not about only the number of people I can reach without caring about the consumer. Marketing is about selling and if you want to sell you need to care about the consumer.
Get a free copy of the report right here.
Get all the other questions, answers and more by listening to this week's podcast.
The news roundup covered:
- DigiChat with Andrea: Online audience measurement in South Africa
- What is indigenous content and should it be part of your content strategy?
- Google overtakes Apple to become the 2014 BrandZ Top 100 most valuable global brand
If you missed the show, download (54.3MB) or listen to the podcast (63:41min).
Date: 22 May 2014 Length: 63:41min File size: 54.3MB Host: Warren Harding