Tips on choosing a real estate agent

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How does a seller know how to choose the right agent?

"A real estate professional with in-depth market knowledge, resources and the ability to value a property at its true market value can be an invaluable asset to a seller, especially if the agent has specific experience in the area in which the property is located," says Quirk. "Agents who have been working in the area for some time will have knowledge of their target audience and understand what methods to use in order to best communicate to them and gain maximum exposure for the property. Using the right marketing approach that is geared specifically to the right target market will ensure that the home is sold in the shortest period of time for the best possible price."

Adrian Goslett, CEO of RE/MAX of Southern Africa, agrees saying that selecting the right agent for the job is a crucial part of a property sales transaction. The question however, is how does a seller know how to choose the right agent? "More stringent legislation within the real estate industry means that sellers can be assured there will be a certain level of professionalism across the board. However, it is still highly important that the seller works with an agent who they trust and feel comfortable communicating with. The estate agent and the seller must be able to communicate effectively and both understand each other's perspective," says Goslett. "It is always advisable to find an agent who works in the area where the home is situated, and to rather choose to work with a brand that is well known and highly regarded in the industry."

A large quantity of resources

RE/MAX Beyond 2000 sales associate, Morne Prinsloo, who works predominately in the Little Falls, Wilgeheuwel, Honeydew and surrounding areas, says that the top brands within the real estate industry have achieved this status because they have a solid marketing strategy, resources and broad network of agents at their disposal. "As part of a large network of real estate professionals we have a vast amount of industry knowledge that we can access at any given time. Regardless of the type of property on sale, having a large quantity of resources on hand ensures that we have a marketing strategy for each and every situation," he says.

As a part of the process in selecting an agent, sellers should arrange an interview with any potential agents they would like to work with. "An interview gives the seller the opportunity to ask the agent how many properties they have sold, what the original asking prices were and what selling prices were achieved. Sellers should also request that any agent listing their home provide a detailed plan, laying out how they intend to maximise the chances of selling the property," says Prinsloo.

He notes that sellers should choose an agent who has a proven sales track record and is dedicated to providing them with excellent service. Prinsloo says that it is important for the agent to be prepared to go the extra mile for his clients. "Service in real estate is not just about returning phone calls, not just about being on time and being around. It is essential to be actively involved with your clients on a daily basis. Real estate is a people's business and all clients must be treated with the utmost respect and dignity. Good service is the golden password," he says. "The aim is to deliver such a brilliant service that the seller would gladly refer the agent to their family and friends."

Essentially the agent and the seller both want the same thing - which is to sell the property for a realistic price as soon as possible. "Buyers are also looking for the right property at the right price. A professional, qualified estate agent will be able to match all of these elements to ensure a successful sale," Prinsloo concludes.