The days of depending on billboards strategically placed on busy highways to reach out to new customers are long gone. The internet has replaced that with many other tools with which businesses can reach out to new customers.
One of those tools is a website. With an ever increasing amount of people spending more and more of their time online viewing one website or the other, there are so many reasons
why your business needs a website.
The importance of harnessing the web as a business tool cannot be overemphasised. Even businesses that may consider themselves as primarily offline stand to gain huge benefits if they can jump on the bandwagon.
That being said, businesses have gone past using websites to share information, promote their products, and reach out to new potential clients. Now, businesses use their websites to provide the ultimate customer experience and find a way to convert the traffic into clients in the process.
But to achieve this, the website has to be as engaging as possible. With humans having a shorter attention span
than the notoriously ill-focused goldfish, you have to be on top of your game in order to give your customers the best experience.
A bad experience will leave a bad taste in their mouth and will deter them from coming back to visit your website again. This means the loss of customers which ultimately leads to loss of money.
A great user experience while viewing your website will cause customers to spend more time viewing your website's content, thereby increasing the likelihood of them making a purchase or putting a call across to make enquiries.
See how it works?
Part of what makes up a great user experience on your website is how fast your website is. A business website's response time can have a major impact on the revenue. Regardless of how beautiful the graphics are, a slow website will hurt a business in more ways than one.
Knowing this, how can you increase the speed/response time of your business website? 1. Managed WordPress hosting
When it comes to WordPress web hosting, there are two types: shared WordPress hosting and managed WordPress hosting
Shared hosting, being the cheaper of the two and caters to a huge variety of websites for a very low price. And that is whether they’re powered by WordPress or not.
Managed WordPress hosting, on the other hand, by offering both special, WordPress-optimised servers and a number of other advanced services, caters to a very specific market.
This means that managed WordPress hosting is a better form of hosting that ensures your website is managed by dedicated servers, which will optimise the speed of your website. 2. Simplicity
These days, complexity is the number one factor that influences the speed of a website. Most websites around us today are more complex than simple with different applications and the increased use of third-party services, cloud-based computing amongst others.
Most times, businesses want to add so much to their website that they end up hurting their business website. Complex codes, heavy web designs and more can bug down the speed of a website.
Most times, simple is better. What's the essence of having a tech-ed up business website with all the right application and design and codes if no one stops by because it's too slow?
Ditch complexity. Go simple. 3. Plugins
Plugins can be added to a WordPress website to extend their functionality or add new features to your WordPress websites.
But do you know that plugins can also slow down your site? Now you know. If you have too many of them embedded into your website or if they are poorly coded, the speed of your business website will suffer.
To make your business website extremely fast, make sure you make your findings about the plugins you’re installing. Also, try as much as you can to ensure that you never have more than one of any kind of plugin installed.
These tips will help increase the speed of your business website. Take a look through your website, apply them and watch your business website become extremely fast.