Until recently, marketing and transactional emails and SMS' have been serviced by specialist companies providing only one of the two channels. This meant that marketers had to deal with two suppliers for bulk communications, resulting in fragmented reporting and increased work to be legally complaint with the Electronic Communications Act (ECA) and, more recently, the Protection of Personal Information Act (POPI). Not to mention losing out on economies of scale by having all messaging requirements met by a single service provider.
The launch of TotalSend's multi-channel email and SMS platform gives businesses and marketers the following:
The Total Send platform can handle: unsubscribes; compliance certification; and security requirements;