The campaign was rolled out across corporates as part of a joint agreement between The Association of Southern African Travel Agents (ASATA) and South African Tourism (SA Tourism) to promote domestic tourism in South Africa. Through the initiative, business travellers in South Africa could select from a range of specially created “bleisure” experiences and affordable travel deals offered by select ASATA Travel Management Companies who have received training on the South African “bleisure” experiences on offer.
Incorporating visuals of South Africa’s travel destinations and a beautiful brochure with a range of specially selected packages, the ASATA-SA Tourism activation booths have been set up in busy public spaces and experienced consultants are on hand to assist travellers with their local holiday enquiries and needs. The activations have provided wonderful additional value for our customers, says Lynn Howarth, operations director HRG Rennies.
“Our corporate activations to showcase South Africa have been hugely successful, so successful in fact that we currently assessing the feasibility of a Phase 2 to reach even more business travellers across the country,” says Kim Koen, ASATA general manager.
“For us at South African Tourism, this partnership presents the perfect opportunity to not only grow this new trend in our own country but to continue entrenching the culture of travel. We truly believe that partnering with the travel industry is the best way to do so,” concludes Margie Whitehouse, chief marketing officer at South African Tourism.
