Today’s travellers’ never-ending search for something “new and different” as well as value for money has inspired the development of boutique hotels. Known for their intimate atmosphere and style, boutique hotels distinguish themselves from larger chain hotels as they are able to offer personalised attention and styled accommodations which play on a theme or idea. Although boutique hotels may be part of a luxury hotel association or owned by a larger management company, each property often contains its own unique style and creative atmosphere which allows it to stand out.
Boutique hotels are ideal for people who are searching for accommodation that is not only on the small side but is situated in the heart of a city. Like designer boutique stores, these hotels are intimate in scale which creates the ambience of being a personal guest in a private home, rather than just a hotel occupant.
Boutique hotels are also often celebrated for their restaurants, which often have local and seasonal menu offerings that add to guests’ authentic experience. The Menlyn Boutique Hotel, for example, offers a South African five-star fine dining experience. The ever-changing menu includes options for every palate and boasts an interesting selection of wines from around the country.
One of the perks of staying at a boutique hotel is the highly personalised service where staff will know a client’s name on the first day of their stay. Some boutique hotels also provide bespoke luxury services such as an extensive pillow menu and custom toiletries. They also offer luxurious spa services which create a very high-quality, individualised experience.
“Choosing a boutique hotel over a chain hotel offers a variety of benefits that can’t be realised from your typical chain hotel. No matter what your personal preferences when it comes to a hotel, there is likely a boutique hotel to meet your needs”, says Quintin Wiehahn, the managing director of WH Leisure Group.
