Isuzu Trucks’ chief operating officer, Craig Uren, emphasises the importance of truck service and parts supply. “Isuzu Truck dealers are a service organisation that also sell trucks and this new dealer is a further development that flows out of a truck marketing study conducted in 2002. There are Isuzu truck dealers in Pretoria North, Pretoria West and Midrand. The Bidvest McCarthy Pretoria East investment now closes the service loop for this region in addition to a route presence on the N4.” At the helm of the new operation is Bidvest McCarthy dealer principal Liza-Marie Gibson.
Steve Keys, group chief executive officer of Bidvest Automotive, comments, “While South Africa is experiencing economic hard times, we do not see the market segments that this new dealership will serve contracting as much as the economy. Business success comes from cooperation and collaboration...”
The Bidvest industrial conglomerate is extensively involved in freight management, logistics services, terminal operations, and marine and aviation services.
