The MPV impressed the jury primarily with its elegance and sportiness. Thanks to its design elements, the new V-Class is unmistakably a member of the Mercedes-Benz passenger car family and exudes an air of modern luxury. The powerful front is underscored by an upright radiator grille with three-dimensional, centrally positioned star and gives the vehicle its character.
Typical features of the brand also include the headlamps which extend far into the wings. In the interior too the V-Class demonstrates the clear design philosophy: the cockpit in particular features strong passenger car characteristics, with the design of the circular instruments, the ventilation outlets and the free-standing central display.
Both the contrasting interplay of sensuality and clarity in the interior of the MPV and the intelligent use of space are hallmark features of Mercedes-Benz. This creates a refined and pleasant sense of a generous amount of space.
"Sensuous, dynamic contours, intelligently showcased high-tech and exquisite high-class appeal make the V-Class an automotive icon that blends elegance and functionality to perfection. The new V-Class is a self-confident statement of modern luxury and embodies our design philosophy of sensual purity in striking fashion," says Gorden Wagener, head of design at Daimler AG.
The independent expert jury comprising members from different countries was impressed by the design quality of the V-Class. "Its elegant and at the same time sporty design makes the V-Class a modern MPV offering plenty of space," said the jury in its reasoning statement in the Red Dot Design Yearbook 2014/2015.
In addition to the V-Class, three other passenger car models from Mercedes-Benz received prizes. The Red Dot for high design quality went to the Mercedes-Benz C-Class as well as the Mercedes-Benz GLA. The S-Class Coupé was honoured with the Honourable Mention award for particularly well-implemented detailed solutions.
The Red Dot Award, which stands for a high standard of design, is granted each year by a panel made up of international experts. This year some 1,816 manufacturers, designers and architects from 53 countries submitted their products and projects in an effort to win the coveted Red Dot.
