Music streaming service to launch in SA

Simfy Africa is a partnership between the European streaming provider, simfy, and local digital content company eXactmobile. The service, therefore, brings together back-end technology and general streaming know-how from simfy on top of over a decade's worth of in-depth experience from eXactmobile of dealing with digital content, local infrastructure and customer support on the ground in South Africa.

simfy Africa can be accessed on your laptop and on up to three mobile devices (including tablets) for only R60 a month. The mobile and desktop apps mean you can listen online or offline - saving data charges.

Phone (iPhone, Android, Blackberry), PC, Mac, tablet are all supported.

You can use the service via your docking station, your car stereo or any Bluetooth speaker connection.

First to pay via mobile phone account

simfy Africa will also be the first streaming service worldwide to allow consumers of all the networks to pay via their mobile phone accounts. In addition, you can also pay via credit card, direct debit, EFT and more.

Want to find and enjoy music you have never experienced before? Or how about seeing what your favourite artist's personal recommendations are? With simfy Africa you will be able to find the latest new releases across any genre. Branded playlists from your favourite artists, music magazines and the simfy Africa team also mean that the latest releases and hottest music will practically find you. You can listen, download or even share any of these playlists.

You get:

• Access to 18 million songs (with an average of 500 000 new songs being added monthly)
  
• Find all your favourite music and artists, local and international, in seconds
  
• Stream as much as you like, 24/7, 365 days a year
  
• Listen offline through the simfy Africa mobile apps
  
• Create personal playlists to suit every occasion and every mood
  
• Instantly share your playlists with friends via simfy Africa, Facebook, Twitter or email
  
• Discover new music through streaming radio and branded playlists
  
• Have a totally smooth and portable experience as all your devices sync with each other
  
• Listen to all this high-quality music with no advertising and no interruptions
  
• Support your favourite artists through a legal streaming service

Pre-register or sign up (after 27 August) for your simfy Africa 14-day free trial at www.simfyafrica.com