London, Wednesday 23nd January 2012: Mo Farah has teamed up with Octagon, to further develop his commercial brand.
Octagon, the leading global sports and entertainment marketing group, will work alongside Ricky Simms and PACE Sports Management, Mo's long standing managers. The approach will very much be quality over quantity, with a particular focus on partnerships that are consistent with Mo's interests and values.
Octagon has a strong track record for building great athletes as great brands, with Michael Phelps being the most topical example.
"We are excited to be working with Mo, he has captured the country's imagination, with his great personality, incredible story and winning performances; key qualities that brands look for in ambassadors. In addition to developing partnerships with a select few companies, we are also looking to build a national family running event, hosted by Mo and Paula Radcliffe; both successful parents who share a passion for encouraging youngsters. The goal is for Mo and Paula to 'Mo-bilize' (!) Britain," explained Clifford Bloxham - Senior Vice President at Octagon.
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