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Octagon wins new business with MasterCard and Toyota

5 Apr 2011 11:44Submit a commentBizLike
An exciting period begins for Octagon South Africa, one of the world's largest Sports Marketing and entertainment consultancies, as the agency announces two new accounts: sponsorship management and consultancy for leading payment solutions group, MasterCard Worldwide in South Africa and management of Toyota's Free State Cheetahs sponsorship.
MasterCard holds various sponsorship properties across multiple platforms globally, including soccer, golf, baseball, rugby, music and fashion. MasterCard Worldwide in South Africa has appointed Octagon to manage and leverage its global Rugby World Cup asset in South Africa. This appointment builds on Octagon's existing consultancy work with MasterCard which includes sport, music & entertainment assets both here in South Africa and the African continent.

Octagon Africa's CEO, Qondisa Ngwenya commented: "We are thrilled to be building our relationship with MasterCard. They've been a global client for 18 years and we look forward to extending this longstanding partnership."

Octagon will drive the Toyota Free State Cheetahs sponsorship by seeking opportunities to further leverage the Toyota brand through strategic research and planning, sponsorship activation and procurement for the property - an opportunity relished by Octagon.

For more information please contact Meagan Sickle: or 021 486 6000.

About Octagon
Octagon (IPG: NYSE) is the world's largest sports and entertainment sponsorship consulting practice and a pioneer and leader in athlete & personality representation & management. With more than 800 employees worldwide, Octagon works with hundreds of blue-chip corporate clients, more than 800 athletes & personality clients and manages more than 5,000 events per year.


As the leading full service Sponsorship Marketing agency, Octagon seeks to harness the passion and emotive power of sports and entertainment opportunities to ensure large and small companies see the highest return on their sponsorship investment and deliver powerful brand messages through memorable consumer experiences.

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As the leading full service Sponsorship Marketing agency, Octagon seeks to harness the passion and emotive power of sports and entertainment opportunities to ensure large and small companies see the highest return on their sponsorship investment and deliver powerful brand messages through memorable consumer experiences.- more....

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