This will be a systematic rollout of new design elements, new products and reformulations into the American and South African markets and shortly after in the UK/ European and Australasian markets. This represents the single biggest investment in the development of the brand and its people since its formation in 2000.
Announcing the relaunch, USN CEO, Albé Geldenhuys, said, "The rebranding process is part of our global brand strategy to unite the brand. It will impact more than 48 countries globally and will allow us to share one voice and global vision: To challenge yourself, celebrating the courage and commitment to transform your body and lifestyle, and the impact of our products as a fundamental part of success on your journey."
South Africans can look forward to the latest product innovations from early July 2014. Based on the latest research, scientific findings and most importantly global consumer insights, consumers can expect the new range of products to be of superior quality and exceptional taste.
