Digital direct marketing company, Demographica, has encapsulated these learnings into its Digital Advertising Bible for Retailers, a few of which are highlighted below.
Four traditional pillars of retail advertising and promotion were identified in the study, including traditional broadsheets, sales and launches, calendar-based promotions and store openings. It is no surprise that digital direct marketing campaigns can add considerable value to these marketing activities because of the inherent strengths of the channels and the size of the consumer database.
Download the Demographica Digital Advertising Bible for Retailers for free.