"While Heineken drinkers know many of the hot spots in their cities, they may not always venture out of their comfort zones," said Tjeerd Veldhuis, marketing manager for Heineken South Africa. "We want the 'Open Your City' campaign to inspire them to break from their usual habits and to explore the unknown secrets of their cities."
The new 'Cities of the World' TVC reminds consumers that every great city offers an endless adventure reinforcing that men of the world should never stop exploring their own urban back yard.
To celebrate the launch, Heineken has produced a range of limited-edition Cities bottles, each featuring one of 6 Global cities: New York, Shanghai, Rio de Janeiro, London, Amsterdam and Johannesburg.
From 1 October to the 31 December 2014, every Heineken City Edition bottle will feature a unique code under its bottle cap. Consumers who enter their codes via USSD to *120*222# will stand a chance to win a 72 hour, action-packed adventure in New York.
Heineken will also be hosting three events in Johannesburg, bringing the Rio, New York and Shanghai to life and celebrating Jozi as one of the greatest cities in the world.
For more, go to the Heineken Facebook page.
