IAB DIGITAL SUMMIT & BOOKMARKS

#BOOKMARKS2018: WINNERS ANNOUNCED!

Encompassing a record 74 categories, the winners of the 10th annual Bookmark Awards were announced at the conclusion of the 2018 IAB Digital Summit, which were both held at The Theatre on the Track, Kyalami, on 1 March 2018.
The IAB SA's Bookmarks 2018 took place on 1 March at the Kyalami Theatre on the Track.


The IAB SA Bookmark Awards honours individuals, agencies, publishers and brands that have produced creative and innovative work that delivers tangible results. Narrowing down finalists from the over 600 entries has taken this year’s panel of judges several weeks and countless hours.

#Bookmarks2018: Digital jury jabber with... Tseliso Rangaka

The 10th ever IAB Bookmark Awards took place after the fourth Digital Summit, on 1 March in Johannesburg. I got some behind-the-scenes insights ahead of the action from Tseliso Rangaka - ECD at Ogilvy & Mather Cape Town and chair of the 2018 Bookmarks' 'marketers' jury panel...

By Leigh Andrews 27 Feb 2018


Coveted gold Pixels went to 12 entries, while silver Pixels went to another 55. Eight black Pixels – Special Honours Awards – were presented. Once again Ogilvy scooped Best Digital Agency, with KFC being awarded the much-coveted Brand of the Year, and KFC’s Ben Schoderer winning Best Marketer.

Modern and cutting-edge advertising


Chairman of the M&C Saatchi Group and jury president IAB SA Bookmarks 2018 Jerry Mpufane says, "The Bookmark Awards are an interesting window into modern and cutting-edge advertising. The great brands entered their work, and I know I speak on behalf of the jurors when I say that we saw some worthy winners."
The case study entries challenged the way we look at advertising, elicited some heated debates about what works and what doesn’t, and mostly some lessons came out which can be applied into the future – and that’s very exciting.
IAB SA CEO Josephine Buys added, "Once again, we had an incredibly high quality of entries to the Bookmarks and the judges had a tough time evaluating the best of the best. We’d like to thank the industry for their ongoing support and, of course, our sponsors, without which the Digital Summit and Bookmark Awards would not be possible."

#Bookmarks2018: Getting nostalgic with Josephine Buys

Josephine Buys, CEO of the IAB South Africa, takes some time out from her digital dynamite schedule to take a trip down digital memory lane ahead of the fourth IAB digital summit and tenth Bookmark Awards...

By Leigh Andrews 6 Feb 2018


Here's a full list of the winners announced on the night:

IAB SA's 2018 Bookmark Award Winners


Campaign category
Content Strategy
Entry AgencyBrandTitleProductAward
FoxP2Ster-KinekorThe Van Der Merwe film launchThe Van Der Merwe filmBronze
King James GroupSanlam Ukshona KwelangaMyChoice Funeral PlansGold
VML South AfricaEdgars FashionEmoji CatwalkEdgars Summer Range 2016Silver
VML South AfricaThe Huffington Post South AfricaStop The CycleBronze
VML South Africa & Joe PublicNedbankSee Money DifferentlyNedbankSilver
Data-driven Campaign
ShowmaxShowmaxCustomer Engagement Segmentation Video On Demand Internet TVGold
Digital Integrated Campaign
Liquorice DistellAmarula #DontLetThemDisappearAmarulaBronze
Net#work BBDOSCAVagina VarsityLibresse Panty LinersBronze
Ogilvy DStvHalloween Sleep OverDStvBronze
WundermanInvestec#MoreThanDataInvestec Private BankBronze
Digital Strategy
Net#work BBDOSCAVagina VarsityLibresse Panty LinersBronze
Integrated Mixed Media Campaign
Joe Public Pty LtdChicken LickenAfronautHotwings®Bronze
King James GroupSanlam Ukshona KwelangaMyChoice Funeral PlansSilver
King James Group SanlamMna Nam | National Savings MonthSilver
M&C Saatchi AbelNando’sReconciliation TableNando’sSilver
Ogilvy & Mindshare JhbKFCSoundbiteThe Soundbite ChartSilver
Mobile Campaign
Ogilvy KFCSuppertime StoriesSuppertime StoriesSilver
VML South AfricaThe Huffington Post South AfricaStop The CycleSilver
Channels category
Branded Content
King James GroupSanlam Ukshona KwelangaMyChoice Funeral PlansSilver
King James Group Sanlam Private WealthFamily FortuneSilver
Ogilvy HuggiesBaby MarathonHuggiesGold
Digital Installations & Activations
FCB Cape TownBMW MotorradBlink and you’ll miss itBMW S1000RRSilver
Ogilvy KFCSuppertime StoriesSuppertime StoriesSilver
Ogilvy DStvHalloween Sleep OverDStvSilver
Platinum Seed Digital MarketingGlenfiddichVoice Visualiser – The Independent BarGlenfiddichBronze
Display Advertising
Mark1KFCAdd HopeCharitable DonationSilver
Ogilvy KFCSoundbite - Wetransfer Music PlayerThe Soundbite ChartBronze
VML South AfricaThe Huffington Post South AfricaStop The CycleBrandGold
Email, Direct & Inbound Marketing
Net#work BBDOSCAVagina VarsityLibresse Panty LinersSilver
Innovative Use of Media
Ogilvy KFCSuppertime StoriesSuppertime StoriesGold
VML South AfricaThe Huffington Post South AfricaStop The CycleBrandSilver
VML South Africa & Joe PublicNedbankSee Money DifferentlyNedbankBronze
Native Advertising
VML South AfricaThe Huffington Post South AfricaStop The CycleBrandSilver
Online Video
FCB Cape TownWestern Cape GovernmentThe PSA That Couldn't Wait Safely Home Silver
Joe Public Pty LtdChicken LickenAfronaut Hotwings®Bronze
King James GroupSantamWhat I'd Rather DoBronze
M&C Saatchi AbelNando’s GroceryPizzaPERi-PERi SauceBronze
M&C Saatchi Abel10X Investments#StopDaylightRobbery10X InvestmentsBronze
M&C Saatchi Abel10X InvestmentsGrocery Slash10X InvestmentsBronze
TBWA\Hunt\Lascaris JohannesburgFlight Centre BabyBotStudent Flights (known as Youth and Adventure)Bronze
VML South Africa & Joe PublicNedbankSee Money DifferentlyNedbankBronze
WundermanInvestec#MoreThanDataInvestec Private BankBronze
Online Video Series
King James Group SantamWhat I'd Rather DoSilver
Ogilvy HuggiesBaby MarathonHuggiesSilver
Organic Search Marketing
NMPiClicksClicks - Ranking in Position ZeroGold
NMPiGumtreeGumtree - Driving Organic PerformanceSilver
RogerwilcoHomeChoiceBedding down SEOBronze
Paid Search Marketing
MECVodacomGoogle Shopping AdsTelecommunications - Retail DealsBronze
Mediashop & Reprise MediaDebonairsDebonairs- ROAS CampaignDebonairs PizzaBronze
RogerwilcoChris Willemse CyclesShifting GearsBronze
the media image (tmi)WoolworthsWoolworths Online ShoppingConsumer GoodsBronze
Social Paid Advertising
King James Group & Forty Two DigitalSanlam Ukshona KwelangaMyChoice Funeral PlansSilver
VML South AfricaThe Huffington Post South AfricaStop The CycleBrandBronze
Use of CRM, Loyalty Programs & Gamification
Liquorice UnileverKnorr Deliver My DinnerKnorr WhatsfordinnerBronze
Ogilvy & MEC & CerebraVodacomPlay EverydayPlay EverydayBronze
VML South AfricaMultiplyActive DayzBrandSilver
Use of Programmatic Media
Nettrade ProgrammaticMediclinic South AfricaMediclinic BabyBaby ProgrammeBronze
SizmekTelkomLimitless Ad unitsBronze
Community category
Online Video Channels
Net#work BBDOSCAVagina VarsityLibresse Panty LinersBronze
Social Communities
VML South AfricaNando’sNando’s social communityBrandBronze
Social Media Campaigns
FoxP2SPCA#ChooseYourFamilyAdoptionsSilver
M&C Saatchi AbelNando’sReconciliation TableNando’sBronze
Net#work BBDOMercedes-Benz50 years of AMGAMGBronze
Ogilvy DStvDStv Emoji TrailersDStvBronze
Ogilvy MTV / World Aids Day#FCK HIVGet TestedSilver
Ogilvy DStvHalloween Sleep OverDStvSilver
Use of User Generated Content
Hellocomputer & FCB AfricaToyotaToyota C-HR #InternetApproved Toyota C-HRSilver
VML South AfricaStandard Bank#TodayBrandBronze
VML South AfricaEdgars FashionEmoji CatwalkEdgars Summer Range 2016Silver
Craft category
Craft - Ad Ops
Farahnaz ThompsonAdOps & AdTech Teams at The Space StationAd Operations System AutomationAd Ops system: ApolloCraft Bronze
Craft - Client Service
Jessica Brits, Forty Two DigitalSanlamSanlam Client ServiceCraft Bronze
Craft - Interface Design
Camilla Clerke, Graham Paterson, Simon Spreckley, at HellocomputerInvestec Asset ManagementInvestec Journal 5Journal 5Craft Bronze
Hellocomputer & FCB AfricaSouth African Tourism South African Tourism RenovationSouth African Craft Silver
Alistair King, Matt Ross, Alex van Rensburg, Casper Odendaal at King JamesSiemensCalendAR appCraft Bronze
Craft - Marketing Copywriting
Wade Barnes, Gordon Ray, Joshua De Kock at M&C Saatchi AbelZANG ChocolateK.O. Fatigo!ZANG Caffeinated ChocolateCraft Silver
The Ogilvy team, OgilvyVodacomYouth DayNXT LVLCraft Bronze
The Ogilvy team, OgilvyKFCSuppertime StoriesSuppertime StoriesCraft Silver
The Ogilvy team, OgilvyHuggiesBaby MarathonHuggiesCraft Gold
Craft - News or Feature Writing
Henriette Loubser; Jo Van Eeden; Maygene de Wee at 24.com a Division of Media24Netwerk24The disappearance of Anchen MullerNetwerk24 Craft Bronze
Adriaan Basson and Caryn Dolley at 24.com a Division of Media24News24Underworld UnmaskedNews24Craft Bronze
Craft - Online Video Production
Pepe Marais, Adam Weber, Peter Pohorsky, Left Post Production team, Di Cole, The Plank team, at Joe PublicChicken LickenAfronautHotwings®Craft Bronze
Alistair King, Matt Ross, Dan Pinch, Rob Smith, Kim-Lara King, Tin Toy Productions at King JamesSanlamThe man who thinks he's about to dieSanlam InvestmentsCraft Silver
Gordon Ray, Joshua De Kock, Wade Barnes, Bronwyn Henry and Bewilder TV at M&C Saatchi AbelZANG ChocolateK.O. Fatigo!ZANG Caffeinated ChocolateCraft Silver
Jason Xenopoulos, James Adey, Christian Horsfall, Leigh Ogilvie, Jacki Havermahl, Shannon Gloyne and Left Post Production team at VML South AfricaNedbankSee Money DifferentlyNedbankCraft Bronze
WundermanInvestec#MoreThanDataInvestec Private BankCraft Silver
Craft - Software, Coding & Tech. Innovation
The Ogilvy team, OgilvyKFCSoundbiteThe Soundbite ChartCraft Silver
The Ogilvy team, OgilvyKFCSuppertime StoriesSuppertime StoriesCraft Bronze
Team VicinityVicinity Media LEO - the adserverCraft Bronze
Team VicinityVicinity Media Visitability Reporting Craft Bronze
Craft - Strategy
Mike Barnwell, FCB Cape TownWestern Cape GovernmentThe PSA That Couldn’t WaitSafely HomeCraft Bronze
Net#work BBDOSCAVagina VarsityLibresse Panty LinersCraft Silver
The Ogilvy team, OgilvyHuggiesBaby MarathonHuggiesCraft Silver
Craft - Use of Sound
The Ogilvy team, OgilvyKFCSuppertime StoriesSuppertime StoriesCraft Silver
Craft - UX
Calvin Pedzai, HellocomputerInvestec Asset ManagementInvestec Journal 5Investec Journal 5Craft Silver
Craft - UX
Dane Bowen, Brigitte Le Roux, Calvin Pedzai at Hellocomputer & FCB AfricaSouth African Tourism South African Tourism RenovationSouth African Craft Silver
Emerging Digital Technologies and Channels Category
Bots, Messaging & Dark Social
King James GroupSanlam Ukshona KwelangaMyChoice Funeral PlansGold
Levergy Marketing AgencySuperSportSuperSport Football BotSuperSport's Football BroadcastBronze
Liquorice UnileverKnorr Deliver My DinnerKnorr Whatsfordinner?Bronze
Customer Experience Design
Accenture MomentumRe-imagining Workplace Living Services: Smart ExitsCorporate and Public SectorSilver
Liquorice UnileverKnorr Deliver My DinnerKnorr WhatsfordinnerSilver
Internet of Things
Ogilvy HuggiesBaby MarathonHuggiesGold
VR & AR
King James GroupSiemensCalendAR appBronze
VML South AfricaThe Huffington Post South AfricaStop The CycleBrandSilver
Net#work BBDOMercedes-Benz#LookupC-Class Coupé CabrioletBronze
Platforms Category
Brand, Commercial & Retail Websites
Hellocomputer & FCB AfricaSouth African Tourism South African Tourism RenovationSouth African Silver
King James GroupVisaVisa eLearning PlatformVisa eLearningBronze
Microsites
Discover Africa GroupDrive South AfricaSouth Africa in 360Bronze
Joe Public Pty LtdChicken LickenAfronautHotwings®Bronze
Mobile Apps
Accenture Sasol@Sasol AppEmployee and contractor mobile applicationBronze
Arc InteractiveDis-ChemDis-Chem Mobile AppMobile App Design and DevelopmentBronze
Net#work BBDOChabad HouseActs of Random KindnessARKBronze
WundermanQhubhekaDo Your PartQhubekaSilver
Public Service & NPO platforms
Hellocomputer & FCB AfricaSouth African Tourism South African Tourism RenovationSouth African Bronze
Net#work BBDOChabad HouseActs of Random KindnessARKBronze
Web Applications
VML South AfricaMultiplyActive DayzBrandBronze
Publishing Category
Email Publications
Primedia BroadcastingThe Money ShowThe Business WrapBronze
Live Event Coverage
24.com a Division of Media24News24/Netwerk24News: From moving fast, to streaming liveNews24/Netwerk24Bronze
Mobile Publications
24.com a Division of Media24News24News24.comNews24Bronze
Blue Sky Publications TheSouthAfrican.comThe South African & MarfeelMarfeel's Enterprise Web Optimization SolutionBronze
Online News Video
Tiso Blackstar GroupTimesLIVEI am LaraBronze
Online Photography, Illustration & Imagery
24.com a Division of Media24Channel24A picture is worth a thousand wordsChannel24Bronze
Primedia BroadcastingEyewitness NewsTrial by FireSilver
Podcasts & Streaming
Primedia BroadcastingPrimedia BroadcastingThe Power of the PodcastBronze
Soccer LadumaSoccer LadumaCreating South Africa's Biggest Podcast!Silver
Publisher Apps
24.com a Division of Media24News24 EdgeNews24 Edge News24 EdgeSilver
24.com a Division of Media24Daily Kick Daily Kick Daily Kick Silver
biNuGoal ZeroGoal Zero #datafreeThe Goal Zero #datafree AppSilver
24.com a Division of Media24Netwerk24South Africa’s largest subscription-based portal for news and analysis Netwerk24 Bronze
MobiMediaSA Breaking NewsSA Breaking Newswww.sabreakingnews.co.zaBronze
Social Media Publications
Primedia BroadcastingCapetalk20 in 140Silver
VML South AfricaThe Huffington Post South AfricaStop The CycleGold
Special Features
24.com a Division of Media24News24, AmaBhungane and Daily Maverick#GuptaLeaks #GuptaLeaksGold
24.com a Division of Media24Netwerk24A Medical MilestoneNewtwerk24Silver
Primedia BroadcastingEyewitness NewsUsing Data to Fight CorruptionSilver
Primedia BroadcastingEyewitness NewsTrial by FireSilver
Specialist Publisher Sites
Burn MediaVentureburnVentureburn.com - A critical independent voice for SA’s tech startup sectorBronze
Fire and Lion Pty LtdCORE EconomicsThe Future of PublishingThe EconomySilver
Tiso Blackstar GroupBusinessLIVEBusinessLIVEBusinessLIVEBronze
Tiso Blackstar GroupTshisaLIVETshisaLIVETshisaLIVEBronze
User-Generated Content
Primedia BroadcastingKFM 94.5What's Up Western Cape?!Gold
Special Honours Category
Sub-categoryWinnerEntry AgencyBrand/Campaign Award
Best Digital StudentSaarah Saint & Jessica Hay Vega SchoolBlack pixel
Best Digital YoungsterBianca PotgieterJoe Public Pty LtdBlack pixel
Brand of the YearKFCOgilvyBlack pixel
Best MarketerBen Schoderer, KFCOgilvyBlack pixel
Best CTONo entriesn/a
Best Contribution to Transformation in the Digital IndustryThe Fact FoundryThe Fact FoundryBlack pixel
Pixel for PurposeFCB Cape TownFCB Cape TownWestern Cape Government, The PSA That Couldn’t WaitBlack pixel
Best Publisher24.com a Division of Media24Black pixel
Best Digital AgencyOgilvyBlack pixel
Best Individual Contribution to DigitalNo entriesn/a


Agency/EntrantGoldSilverBronzeCraft GoldCraft SilverCraft BronzeTotal
24.com a Division of Media24134210
Accenture 112
Arc Interactive11
biNu11
Blue Sky Publications 11
Burn Media11
Discover Africa Group11
FCB Cape Town213
Fire and Lion11
Forty Two Digital11
FoxP2112
Hellocomputer112
Hellocomputer & FCB Africa2125
Joe Public314
King James Group2531112
King James Group & Forty Two Digital11
Levergy Marketing Agency11
Liquorice 134
M&C Saatchi Abel1427
Mark111
MEC11
Mediashop & Reprise Media11
MobiMedia11
Net#work BBDO1719
Nettrade Programmatic11
NMPi112
Ogilvy36314219
Ogilvy & MEC & Cerebra11
Ogilvy & Mindshare Jhb11
Platinum Seed Digital Marketing11
Primedia Broadcasting1427
Rogerwilco22
Showmax11
Sizmek11
Soccer Laduma11
TBWA\Hunt\Lascaris Johannesburg11
Team Vicinity22
the media image (tmi)11
The Space Station11
Tiso Blackstar Group33
VML South Africa275115
VML South Africa & Joe Public123
Wunderman1214
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