IAB DIGITAL SUMMIT & BOOKMARKS

#Bookmarks2017: Digital download with... Net#work BBDO

Local digirati shone at the recent IAB Bookmark Awards 2017. Here's some feedback from Brad Reilly, ECD at Net#work BBDO.
Net#Work BBDO on the Bookmarks 2017 stage.
Net#work BBDO was awarded eight pixels on the night, three of which were gold – more golds than any other agency. More specifically, they picked up mobile campaign gold, innovative use of mobile media gold and integrated multi-platform campaign silver for Diageo’s Tusker Lager ‘Team Kenya’; integrated multi-platform campaign bronze for Chicken Licken’s Rock my Soul – inner peace campaign; craft marketing: copywriting bronze for Virgin Money Insurance ‘Not like insurance’; interface design craft silver with INJOZI for both Mercedes-Benz Virtual Reality test drive: C-Class Coupe and Chicken Licken Kung Fu, the last of which also scooped up games gold.

Reilly says, “We tend to feel lucky and humble to be awarded stuff… so on St Patrick’s Day, this meme sums how we felt, quite well.”

Net#work BBDO's Bookmarks meme.
Reilly adds that the quality of judges says a lot about the industry and how seriously we're finally taking digital. He says: “It’s great that we’re seeing digital as another method of telling stories, rather than a collection of tactics and executions. A great example of this was the work on Absolut by Native and Ster-Kinekor by FoxP2.”

“From a personal perspective, we’re delighted by the range of our work awarded, they are all different but crucially, mobile-first. Our VR work with Sinister Studios on Mercedes-Benz is the first of three, stay tuned here for bigger and better; then mobile game for Chicken Licken with Injozi and the crashing together of two huge African technologies to mobilise a nation behind its beloved Tusker Lager, and lastly, the online launch of Virgin Money Insurance.”

Case studies of the winning work are embedded below:

Mercedes-Benz C-Coupe VR



Tusker Lager, Team Kenya





Chicken Licken, Soul Rocker Game



Virgin Money Insurance




Click here for the full list of 2017 IAB Bookmarks Award winners and visit our special section for the latest updates!

About Leigh Andrews

Leigh Andrews (@leigh_andrews) is Editor-in-Chief: Marketing & Media at Bizcommunity.com and one of our Lifestyle contributors. She is the only SA finalist shortlisted for the Women in Marketing #WIMawards2017, and can be reached at .
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