IAB DIGITAL SUMMIT & BOOKMARKS

Ogilvy dominant at Bookmarks

Ogilvy South Africa was recognised as Best Performing Agency of the year at the 2017 IAB Bookmark Awards, held in Sandton on Thursday night (16 March 2017), where one of its major long-standing clients, KFC, was also named Brand of the Year.
In total, Ogilvy converted its 51 finalists into 25 awards, at the 9th edition of the country’s premier digital marketing event.

KFC’s Shakin Shakin (in the mobile campaign category) and KFC’s Fill Up Meals (in the microsite category) both won golds, with Volkswagen SA’s ‘011Beats’ campaign winning a further four awards.

Ogilvy SA’s Chief Creative Officer Pete Case said the accolade of Best Digital Agency was an achievement Ogilvy was very proud of, but he was even prouder of the breadth and depth of the integrated work they won for, including wins across 23 separate categories. “Our teams ability to create powerful brand stories across a media agnostic landscape, has been truly rewarded by the judges this year.” 

Case also acknowledged the agency’s clients for their “bravery in partnering with us to push creative and media boundaries” and said KFC’s Brand of the Year award was a very fitting tribute.

KFC Marketing Director Mike Middleton said he is “absolutely thrilled with the award which is a testament to excellent creativity, interactive work and a truly solid partnership between KFC and our agency partner Ogilvy which has consistently allowed us to create exceptional work over the last 20 plus years”.

See the Ogilvy winners below or go to LINK for a full list of all the winners.

Ogilvy SA Bookmark Award Winners 2017



Prize

Entry Agency

Brand

Product

Title

Digital Strategy

Bronze

Ogilvy

Yum Brands

KFC Fill Up Meals

Fill Ups

Digital Campaign

Bronze

Ogilvy

Yum Brands

KFC Shakin Shakin Meal

Shakin Shakin

Bronze

Ogilvy

Volkswagen South Africa

Volkswagen Genuine Parts

Technically Digital Campaign

Mobile Campaign

Bronze

Ogilvy

Volkswagen South Africa

Volkswagen Brand

011Beats

Gold

Ogilvy

Yum Brands

KFC Shakin Shakin Meal

Shakin Shakin

Bronze

Ogilvy & MEC

Vodacom

Vodacom NXT LVL Bundles

Vodacom NXT LVL Soccer

Integrated Multi-platform Campaign

Silver

Ogilvy & MEC

Volkswagen South Africa

Volkswagen Brand

011Beats

Bronze

Ogilvy

Viacom - MTV

#LetsTalkColour

#LetsTalkColour

Display Advertising

Bronze

Ogilvy

Volkswagen South Africa

Volkswagen Genuine Parts

Technically banners

Branded Content

Bronze

Ogilvy

Volkswagen South Africa

Volkswagen Brand

011Beats

Innovative use of Mobile Media

Silver

Ogilvy

Volkswagen South Africa

Volkswagen Genuine Parts

Technically - Eligible Bachelor

Innovative use of Media

Silver

Ogilvy

Volkswagen South Africa

Volkswagen Brand

011Beats

Silver

Ogilvy

Volkswagen South Africa

Volkswagen Genuine Parts

Technically - Eligible Bachelor

Bronze

Ogilvy

Viacom - MTV

#LetsTalkColour

#LetsTalkColour

Existing Social Communities

Bronze

Ogilvy

Viacom - MTV

#LetsTalkColour

#LetsTalkColour

Social Media Campaigns

Bronze

Ogilvy

Yum Brands

Burrito

KFC Burrito

Bronze

Ogilvy

Viacom - MTV

#LetsTalkColour

#LetsTalkColour

Craft - Interface Design

Craft Bronze

Ogilvy

Castrol

Castrol

Race to the Fastest Place on Earth

Craft - Online Video Production

Craft Silver

Ogilvy

Yum Brands

KFC Shakin Shakin Meal

Shakin Shakin

Craft - Social Media Community Management

Craft Bronze

Ogilvy

Yum Brands

Burrito

KFC Burrito

Microsites

Gold

Ogilvy

Yum Brands

KFC Fill Up Meals

Fill Ups

For good Platforms

Bronze

Ogilvy

Volkswagen South Africa

Amarok

Amarok Social Test Drive

Games

Silver

Ogilvy

Castrol

Castrol

Race to the Fastest Place on Earth

Special Awards

Best Agency
OgilvyOgilvy Ogilvy
Brand of the YearOgilvyKFC KFC
 

Ogilvy & Mather's press office

Ogilvy & Mather
Ogilvy & Mather South Africa offers integrated creative advertising agency and marketing services from offices in Johannesburg, Cape Town and Durban.
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