Gym franchise wins with Zumba

“We are always looking for innovative and fun ways to get people moving and when we heard of the Zumba revolution world-wide, it was just the right fit for how we do things at Virgin Active allowing us to lead the innovation revolution in health club arena”, says Jo Yuill, national group exercise manager.

What is Zumba?

Zumba fuses hypnotic Latin rhythms and easy to follow moves to create a dynamic fitness program that will blow you away. It's a really simple concept that allows you to work out, to love working out and to totally get hooked.

The routines feature interval training sessions where fast and slow rhythms and resistance training are combined to tone and sculpt your body while burning fat. Add some Latin flavour and international zest into the mix and you've got Zumba.

In the past years the style has become nothing short of a revolution. Coining the concept of a ‘fitness-party' and making fitness fun, Zumba has spread like wild-fire, and has positioned itself as the single most influential movement in the industry of fitness.

Virgin Active has secured the exclusive usage rights of Zumba for all their clubs nationally. Zumba classes will be launch in all their clubs during May 2009.