Stimorol X-FRESH is an explosive, engaging, multi-sensory gum sensation for a switched-on generation.
Refilwe Ralefeta, category brand manager says Stimorol believes that Stimorol X-FRESH is going to drive South Africans' gum experience to new heights. "Stimorol X-FRESH is the most exciting gum experience to hit the SA market, because it combines all the elements that has made Stimorol SA's most popular gum, but takes the chew to the next level," she says. "Stimorol X-Fresh is all about intensity - and helping you maintain yours. It is as fresh, explosive and as exciting as the fast-paced life you lead".
Playing on the multi-sensory appeal of Stimorol X-FRESH, the launch campaign gives consumers a chance to experience music in a way they've never seen or heard before with the launch of 'Stimorol X-Track'. The microsite game will give users the chance to create their own music tracks by building sounds via a dashboard of experiences. Share your experience and stand in line to win weekly prizes, with a grand prize winner selected at the end of the campaign.
The Stimorol X-FRESH launch campaign includes blogger interactions and a national radio campaign which gives the Stimorol X-FRESH generation more ways to win. A slick TV commercial drops nationwide as well, showcasing the multi-sensory appeal of Stimorol X-FRESH.
Want to bust out a tune in the flesh? You and three friends can make music by chewing at any of the X-Track activations! By combining a host of exciting elements, Stimorol X-FRESH is offering new-found fans the chance to step into custom booths across the country to express the freshness by making music with every chew.
To visit the X-Track microsite click here
