The Southern Sun Hotel's Swimwear Show - Arise Cape Town Fashion Week

Southern Sun's swimwear show will take place at 20h30 on 21 August at the Cape Town International Convention Centre and will include garments from trendsetters such as Dax Martin Swimwear, Lovewaterlove, and Tracy B. “Their creations reflect Southern Sun's association with style and vibrancy,” says Graham Wood, managing director, Southern Sun. “In numerous ways, our alignment with fashion and style is the perfect fit.”

Through its participation in ARISE Cape Town, Southern Sun's support for local fashion design in particular, and for the fashion industry more broadly, embodies its vision to expand its brand throughout the continent. Although the hotel group is intertwined with travel, holidays, fun and energy, it also regards itself as a facilitator for growth in Africa. “The world of fashion encompasses opportunities for entrepreneurship, job creation and economic development,” says Wood. “And ARISE Cape Town Fashion Week constitutes a platform to create awareness, foster investment and build businesses.”

Described as a woman on a mission to develop South Africa's [and Africa's] fashion industry, Dr Precious Moloi-Matsepe Chairperson for African Fashion International, endorses Southern Sun's involvement. “As a brand with a vision to be the leading hotel group in Africa, Southern Sun recognises the need for investment in the growth of industry and regards this event as a mechanism to expose an industry worthy of such investment.”

As models strut their stuff, parading some of the hottest swimwear for the summer season, Southern Sun's support will be spurring so much more than mere fun in the sun.

For further information - www.computicket.com or call 083 915 8000, tickets cost R150.