The Assembly, the live music venue, is set to launch its own radio station, Assembly Radio, on Monday, 2 July, 2012. The online station will play from 10am until 10pm and will be broadcast live from a concept booth within The Assembly venue.
Assembly Radio is being set up by For Music Lovers, a company that specialises in creating unique audio content. When asked about why this station is relevant, FML co-founder Kevin Kai had this to say: "I think the great thing with online radio is that we have the freedom to broadcast what we want, when we want. We're not restricted like the traditional broadcast stations and, because we're online, our level of interaction with our listeners is far more engaging."
Traditional radio has lost its way
The online station will play a variety of genres with the overarching theme being that it's about music played for music lovers. "Traditional radio in South Africa seems to have lost its way when it comes to playing music that people want to listen to. To be able to tap into music culture and create a unique soundtrack that is full of rich content is amazing," said Alana Cremonte, co-founder of FML.
Assembly Radio has access to unique music content because it's an extension of The Assembly venue. That means a wealth of one-of-a-kind artist interviews and live music content that very few radio stations have easy access to. "We are really looking forward to the launch of The Assembly Radio as a valuable addition to the The Assembly experience. It's an opportunity for the venue to live beyond its four walls and provide a far wider scope of entertainment to music lovers around SA and beyond, " added Duncan Ringrose, co-owner of The Assembly.
The best and brightest
The Assembly venue has been in action since 12 December, 2007, and, since then, has grown into a well-established giant within Cape Town's music scene. In times to come the venue will maintain its following simply by doing what it does best: consistently showcasing only the best and brightest musicians and DJs from all genres, be they local or international, rising stars or household names. Based on Harrington Street in the heart of District 6, The Assembly building was originally used as a warehouse. The expansive interiors have been renovated, but not completely reformed, creating an interior mash-up both slick and industrial, and packed with a diverse and eclectic crowd who call The Assembly home every weekend.
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