 |
Angola
Botswana
Malawi
Mozambique
Namibia
South Africa
Zimbabwe
Cote D'Ivoire
Ghana
Nigeria
Kenya
Uganda
Tanzania
Mauritius
Seychelles
Algeria
Egypt
Morocco
Zambia| Press offices |
Categories
Radio showsSpecial sectionsRelated sectorsIn the news | Marketing opinion Five annoying hours with MangoThis is what I had to stare at for the five hours I sat on flights Cpt-Jhb-Cpt on Tuesday. 60cm from my eyes was the paper towel hanging over the seat in front of me, asking me...
I am on the F*&^% flight. To have this in my face for so long almost caused me to burst a blood vessel in my brain. Being in the industry, I am all for communication, but the right thing in the right place! I would equate this to paging through an Argus and seeing a full-page ad saying, "why not read the Argus today." Now I have to ask the question, which genius came up with this idea? If it is the advertising/BTL agency, fire them. If it was the marketing manager, fire him/her. In any case, fire the marketing manager, because he/she would have approved the layout and copy. All this achieved was to irritate the living daylights out of the passengers on the flight. It was discussed on both flights by people who had booked and were flying Mango, and certainly not in a positive light. I for one will not fly Mango again until this absolutely absurd communication is removed from their headrests. Why do I have to be irritated for so long while I am using a product of a supplier? Can anybody tell me that this was clever?
About Rolf AkermannRolf Akermann is Managing Director at BrandKey. He graduated from Stellenbosch University with a BComm in 1978. He worked as a Research Manager for the Foschini Group from 1981-1985. In 1986 he joined the industry on the agency side with Lintas. Rolf was responsible for all strategies for Lintas Cape Town. He started BrandKey in 1997. He has looked after brands like: Santan, Sanlam, Distell, Namibian Breweries, Sasko Grain and Sasko Bakeries. Email .
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law. | Subscribe to industry newslettersRelated newsSubmit news Top stories More Top stories news... Submit news ContributorsPress offices |
 | Portfolio Night Johannesburg: Bizcommunity launches a shooting star |
 | The power of true consumer insight |
 | 35 countries: 63 cities: Portfolio Night now on in Joburg |
 | Tradeway delivers high return for Nescafe Alegria |
 | Promise wins AfriSam |
 | Grow your brand and consumer engagement in today's competitive environment |
 | Google, Ogilvy and Machine join IMC Conference keynote speaker line-up |
 | "Mission Possible" with Blue Moon's Norman Somi |
 | Getting to know Marco Broccardo, CEO of Eurocom |
 | How the data revolution has changed the face of marketing |
 | Openfield appoints new financial manager |
 | Soccer stars Bennie McCarthy and "Yeye" Letsholonyane thrill 11 lucky kids |
 | Choosing a production company (part 1) |
 | Draftfcb Social Marketing drives success for Operation Khanyisa |
Lifestyle
 | Take time out to visit Prince Albert's little huisie [Brian Berkman] |
 | Mercedes unveils the ultimate SUV [Henrie Geyser: motoring editor] |
Bizcommunity retains a dedicated editorial pool and a group of around 265 industry contributors, we always welcome additional contributions.
News
Community
Submit
My account
Advertise
Bizcommunity
ADSL & Web hosting proudly provided by Afrihost. All rights reserved. © 2013. Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein. Privacy policy, Terms of Use, PAIA.