This is what I had to stare at for the five hours I sat on flights Cpt-Jhb-Cpt on Tuesday. 60cm from my eyes was the paper towel hanging over the seat in front of me, asking me...
on the F*&^% flight. To have this in my face for so long almost caused me to burst a blood vessel in my brain.
Being in the industry, I am all for communication, but the right thing in the right place! I would equate this to paging through an Argus and seeing a full-page ad saying, "why not read the Argus today." Now I have to ask the question, which genius came up with this idea? If it is the advertising/BTL agency, fire them.
If it was the marketing manager, fire him/her. In any case, fire the marketing manager, because he/she would have approved the layout and copy.
All this achieved was to irritate the living daylights out of the passengers on the flight. It was discussed on both flights by people who had booked and were flying Mango, and certainly not in a positive light. I for one will not fly Mango again until this absolutely absurd communication is removed from their headrests. Why do I have to be irritated for so long while I am using a product of a supplier?
Can anybody tell me that this was clever?