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Radio showsSpecial sectionsRelated sectorsIn the news | Marketing company news Innovative RFID technology helps get message across49M, the initiative launched by Eskom, which aims to inspire and rally all South Africans behind the common goal of saving electricity, recently adopted Liquid Lemon's new and innovative use of RFID and social media to help bring this real life activation into the world of social media. The 49M team have been travelling the country, appearing at various popular venues, in an activation campaign designed to educate and encourage South Africans to pledge their commitment towards saving electricity. Amongst other promotional activities, the 49M team have made use of Liquid Lemon's unique new RFID powered photo stations, allowing users to engage and interact with the 49M brand. Users are given RFID enabled Wristbands which, they register to their own Facebook profile, after which, they simply swipe their wristbands at the various Photo Stations, have their photo taken and it is instantly uploaded to their Facebook page as well as the 49M official Facebook fan page. Who is 49M? It is government, Eskom, big players in industry and commerce, and it is you - all 49 million of you South African citizens. Saving power is really about changing our attitudes. By simply making small changes in our everyday life, collectively we can make a massive difference. Be a part of the solution, make a difference and take the pledge.
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