The Inkosi Award, the most coveted of the DMA Assegai Awards, was awarded to The Foschini Group (TFG) for their Christmas Mystery Mobile campaign, which was developed by Techsys Digital (Cape Town).
The prestigious title is awarded to the campaign which the panel of judges believes has most notably excelled in strategy, creativity and return on investment. The Assegai Awards were held on Thursday, 15 November 2012 and recognise excellence in direct and interactive marketing
, which are not only creative but integrated too - making use of multiple channels
to drive response across media channels.
With 356 campaigns entered into the award, 2012 saw a massive 37% increase in entries from 2011. This year's entries were marked by measurable strategies
with real bottom line benefits
and the dissolution of the above and below the line split.
Andrew Walmsley, Managing Director of Techsys Digital said "We have partnered with TFG to launch a number of successful digital campaigns over the last four years. This campaign enjoyed over 130 000 consumer interactions which was a fantastic result for everyone."Techsys is a digital marketing agency based in Cape Town. They are passionate about integrating new insights, strategies and technologies to achieve world class results for their portfolio of clients. Find their website here: http://www.techsys.co.za/ or connect with them on Facebook: http://www.facebook.com/techsysdigital