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Marketing company news

Living Your Brand introduces tothePOINT Small Business Marketing Seminars

Living Your Brand will be hosting the first tothePOINT Small Business Marketing Seminar to be held in Cape Town on the 10th of December 2012. tothePOINT has been specifically designed for small business owners who are looking to improve their marketing efforts, and using a 'back to basics' approach, tothePOINT will offer a simple, sharp snap-shot of how this can be achieved.

The way customers make decisions, how they discover, communicate, and share information, how they influence and are influenced, is evolving significantly - Now more than ever, it is important to be engaged in the online sphere. tothePOINT speakers have been selected from essential marketing communication disciplines to advise on some of the metrics that will assist in this process. They will break down fundamental facets of online marketing to ensure attendees leave the seminar inspired and having gained practical knowledge on which marketing tools will best suit their business strategy.

Speakers include Shaune Jordaan (CEO of Synergize), Suzanne Little (Head of Social Media at Quirk), Barbara Ulmi (Marketing Director at Graphic Mail) and Leon Lategan (Self-employed; previously MD of IOL and Founder and MD of Purple Cow). The four key areas that they will be discussing include:
  • Search Engine Marketing (How to use Google to generate more business)
  • Conversion Optimisation (How to convert website visits into realized goals)
  • Social Media (How to use social media to stay connected and improve relationships with customers)
  • Email Marketing (How to keep your newly acquired customers informed)
The above four key areas in online marketing form some of the most basic foundations for online presence and when implemented correctly, can bring great results.

tothePOINT is set to launch its series of marketing seminars in February 2013 and will be making its way to major cities around the country. For more information, visit tothePOINT or call Living Your Brand on 021 180 4111.


Living Your Brand's press office

Living Your Brand
Living Your Brand offers superior event coordination and marketing strategy development, exclusively within the South African Luxury market. This includes elite corporate events, innovative brand activations, email marketing campaigns and inspired brand publicity.
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