It's time to tap into the power of mobile to grow your brand, increase sales and engage with your customers through the most personal of all communication mediums. Integrating mobile marketing into your overall marketing mix can't be ignored any longer.
Attend this one-day seminar on 6 November 2012 in Johannesburg, and you'll discover the practical tools and tactics that will help you understand how to effectively integrate mobile and utilise this powerful marketing tool to grow your brand and business.
Speakers will address topics such as:
Selecting the best platform for your mobile marketing campaign
Mobi - the right way to do it
Using mobile to build relationships with low-income consumers & running mobile competitions properly
Mobile marketing & legislation: Privacy, competitions and other legal challenges
Executing strong mobile campaigns using the Digital Engagement Model
Ster-Kinekor case study
How to select the best platform for your mobile marketing campaign Fiona Potgieter, MD, Yonder media
The key in determining which platforms work best for various objectives in mobile marketing is to understand what technology your target audience has access to and to then unravel the opportunities that will work best for your target market based on the technology that they use most often.
SA mobile landscape
SA access to technology and handset breakdown by income group
Exploring the marketing options and making the optimal decision to reach your desired audience
Mobile marketing - best techniques to build relationships with low-income consumers Candice Goodman, Managing Director, Mobitainment and Vice-Chairman: Mobile Marketing Association of SA
How to romance the low-income consumer into a relationship with your brand through:
running mobile marketing competitions properly
integrating into traditional media such as TV, radio and print
using celebrity marketing effectively All explained through International Award-winning South African case studies, such as the MMA 2011 Award-winning Best Mobile Campaign in Relationship Building - AVBOB Funeral Service.
Mobilising in Africa, taking Ster-Kinekor to the masses Fiaz Mahomed, CEO, Ster-Kinekor & Tim Bishop, CTO & Founder, Prezence Digital
With the diverse range of handsets in South Africa, how do you launch a mobile strategy to reach everyone? SA is a mobi-first country but there is the right way to do it and many other mobile opportunities to help reach your market
Mobi - it is a lot more powerful than you think, and the masses are using it - what you can do.
Considerations in taking your brand into the mobile space and how to do it extremely well!
Ster-Kinekor case study: the M-Commerce pioneers. How we did it, why we did it and how well it is paying off.
The glitz, glamour and the sleeping giants... bolstering your rollout with apps, AR, QR and USSD for the masses.
Executing strong mobile marketing campaigns using the Digital Engagement Model Angus Robinson, Director: mobile, content and community divisions, NATIVE
In this session Angus will discuss the Digital Engagement Model and explore how applying this will assist marketers in 'thinking digital' during:
the ideation process
campaign design and development
integration with ATL campaigns
customer experience and product development
media and context planning
Mobile marketing & legislation: Privacy, competitions and other legal challenges Paul Jacobson, Web and Digital Media Lawyer, WebTechLaw
Mobile marketing has tremendous potential in a mobile-centric market. At the same time, there is a plethora of legislation designed to better protect consumers' rights and, in particular, their personal information. More responsible and compliant marketing in this new legal environment is challenging and is increasingly essential.
Privacy and mobile marketing
Protection of Personal Information Act: the new sheriff in town
Responsibly processing consumers' personal information
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