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Radio showsSpecial sectionsRelated sectorsIn the news | Marketing company news Chief marketing officers conference - preparing for the future of marketingThe CMO Conference, taking place on 11-12 September 2012 is a high-level, strategic event, specifically designed for CMOs, marketing directors and group brand executives. The programme will look at the crucial role the CMO plays in guiding corporate strategy and will deliver real-world solutions for today's challenges and strategic guidance to prepare for the future business of marketing. In the current economy where budgets are tight and customers have more control than ever, CMOs play a crucial role in guiding corporate strategy and contributing to the financial bottom-line. However, in the hyper-connected, fast changing and challenging business world, this is no easy task. CMOs must constantly develop new strategies to build and manage their brands, and engage with today's empowered consumers. They also need to improve their digital and technical skills, manage the talent in their marketing teams and develop strategic leadership skills in order to become key members of the C-suite. IBM's first ever global CMO survey found that the four key issues CMOs are facing today are data explosion, dealing with social media, the growth of channel and device choices, and shifting consumer demographics. Don't get left behind. Be part of this exclusive event; engage in high-level discussions and prepare yourself for the future business of marketing. Get real world solutions from top companies such as FNB, Microsoft, Edgards, Oracle, IBM, and many more... To read more and view the full brochure: CMO Conference 2012 TOPICS AND SPEAKERS INCLUDE: Insights into the IBM Global CMO Study - why data matters Dario Debarbieri, Marketing Executive: Software Group Middle East and Africa, IBM The evolving role of the CMO Melanie Botha, Director of Marketing and Operations, Microsoft South Africa How brands are driving company value Dr Roger Sinclair, Academic Partner, US based Prophet Brand Strategy and Former Professor: Marketing and Head of Department, Wits Hidden in plain sight: Demand-driven innovation and growth as a key future strategic marketing imperative Dr Ulrich Meyer-Höllings, Associate Director, Vivaldi Partners South Africa New markets, new mindsets - unlocking the secrets to good business in low-income markets Dr Tashmia Ismail, Head of BoP, GIBS Building and managing outstanding brands in an increasingly competitive environment Bernice Samuels, Chief Marketing Officer, FNB The journey to customer loyalty - a customer centric approach Belinda Godfrey, Marketing Executive, Edgars, Boardmans and Red Square Leveraging the power of social media - humanising your brand and driving business results Amanda Sevasti, Account Director, social@Ogilvy Mobilized marketing - driving sales, engagement and loyalty through mobile devices Jeff Hasen, Chief Marketing Officer, Hipcricket & author of Mobilized Marketing (International expert) The importance of truth in marketing research information Dr Jan Hofmeyr, Chief Researcher: Behaviour Change, TNS Global Data explosion management - and the insights it brings Martin Dhlamini, Marketing Director, Oracle South Africa Marketing ROI - can we measure it? Prof. Geoffrey Bick, Professor of Marketing, UCT Graduate School of Business Using scenario planning and rapid adaptive strategies to position and manage brands in turbulent business environments Patrick Collings, Managing Partner, Sagacite Managing increased complexity and ambiguity in the business environment Prof. Walter Baets, Director, UCT Graduate School of Business Who should attend?
REGISTRATION FEE: R9 250 (incl. VAT) The above fee includes lunch, refreshments, parking and conference material for the 2-day event. For MORE INFORMATION, contact Maureen du Toit: or 083 226 6657 To BOOK, contact Maxine Pretorius: or 011 706 6009
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