Over the past year, AdMarula
, the online performance marketing network has grown with more advertisers and merchants joining on a weekly basis. Percentage wise, the total number of clicks, online sales and publisher commissions reportedly grew by more than 200% in the second quarter of 2012, compared to the previous quarter, while the number of publishers in the network has more than doubled.
The company has seen many new clients join in the last few months, particularly in the e-commerce, fashion, financial services and travel segments.
"We are happy with the growth of the company so far, but it's important to stay focused and continue to do what we do and do it well," says Daniel Gross, CEO of AdMarula. "Seeing these numbers confirms that we are doing something right and that there is a real need for a transparent, performance-based marketing channel in South Africa.
"There is a lack of research and information about the affiliate marketing industry in South Africa. This is something the company is hoping to change. Our database will soon be at a point where we can start to look at performance trends and online transaction volumes across various segments and, on a high-level, this information can be very useful in providing insight into our industry and helping to advocate for the affiliate marketing channel. Of course the confidentiality of our clients and their individual performance will always be kept highly confidential."
Its current client base includes brands such as 36Boutiques, FlightSite, Interflora, Loansdirect, Travelstart, Wonga, Youinsure and more.