Lovemore Mushyanyama has been appointed as the new Marketing Association of South Africa
CEO by its board, effective mid-July 2012. He replaces Sarel du Plessis
, who wishes to pursue personal interests, having played an integral role in heightening the role which MA(SA) plays in the marketing industry.
"We were very pleased with the quantity and quality of applicants we received for this important position and can state that Mushyanyama was selected as the ideal candidate for the role of CEO," says MA(SA) chairperson, Brenda Koornneef. "He brings with him personal and professional qualities that will stand the marketing organisation in very good stead and a vision and ambition that will take the association to new levels of success."
Mushyanyama has relevant marketing experience in commercial, public service and academic fields, and joins the association from his current position, as marketing specialist for projects at the University of the Witwatersrand. He will be responsible for championing marketing as a key driver of business success and he will be tasked with growing both individual and corporate membership, increasing the organisation's product range and building strategic alliances with relevant stakeholders.
"It is with sincere regret that we lose du Plessis, the current CEO, and thank him for the significant contribution he has made to the association and the marketing industry during his period in office and we wish him well in the future," Koornneef concludes.