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Govt departments stealing ideas for friends?

16 Mar 2010 11:564 commentsBizLike
South Africa's new national sport - "Jobs for Pals" - has taken a new turn with allegations that government departments are stealing marketing ideas and passing them on to friends.
This is what apparently happens. A company with a great idea for an event, promotion or campaign, presents it to a functionary at a government department who asks a few questions and promises to look into it to see if it has merit.

The old story

Dozens of email and phone messages go unanswered and then the prospective supplier is told that the department isn't interested.

A month or so after that, there's an announcement by said department of something uncannily similar. Names have been changed, as well as a few details, but generally speaking it's pretty much the identical concept that was turned down and which is now being handled for the department by another supplier.

Won't blow the whistle

The tragedy, of course, is that whenever I get these irate callers and suggest that they either go public with their grievances or lodge an official complaint with the minister in the presidency tasked with investigating exactly this kind of thing, I am told that any whistleblower will almost "certainly be ostracised and blacklisted to the point of never getting any more government business."

In addition to which they believe they will probably be accused by the private sector of being "opportunists or sore losers".

Letting sleeping dogs lie

Which, I believe, is absolute rubbish. Because this is really what is wrong with this country - people don't want to be seen to be complaining; don't want to take a stand against corruption; and would rather just let sleeping dogs lie.

But, they're quite happy to do all they can to get the media to plead their case.

One thing I have determined is that every company that has contacted me with these allegations does not have membership of the Marketing Association of South Africa (www.marketingsa.co.za. Perhaps if they joined, they would find someone who was willing to take a stand on their behalf.
 
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About Chris Moerdyk

Chris Moerdyk was head of strategic planning and public affairs for BMW South Africa and spent 16 years in the creative and client service departments of ad agencies, ending up as resident director of Lindsay Smithers-FCB in KwaZulu-Natal. Chris was recently listed in a Markinor survey as one of South Africa's top 10 marketing thought leaders. Apart from currently being a corporate marketing analyst, advisor and media commentator, he is non-executive chairman of Bizcommunity. Email Chris on and follow him on Twitter at @chrismoerdyk.View profile and articles...
How clean is your own nose?-
I had a government department's designated person on a huge project solicit a "financial contribution" from one of our project managers. I wrote him a personal letter saying that I considered us friends and I was disappointed. But this probably only worked because we err on the side of caution as far as ethics are concerned, and perform in terms of delivery, not gifting. Posted on 16 Mar 2010 12:39
Gwen Watkins
Copyright clause-
Which is precisely why I have a copyright clause that states - “Freelancers Writing Services CC retains the copyright to the contents of this presentation, together with its concepts, strategic input, promotional ideas, public relations and media proposals. It may not be used or be transferred to a third party in any form whatsoever without the prior written consent of Freelancers Writing Services CC.” At least this way, it is made very clear that copyright is being broken (and you may all use the wording for your contracts, I am happy to share). As for the idea that the would-be provider will “certainly be ostracised and blacklisted to the point of never getting any more government business," it is already clear the he or she is not getting it anyway. It’s a bit like complaining about clients who don’t pay but can’t be reminded for fear they be ‘offended’ - they are not clients, they are bad debt. Posted on 16 Mar 2010 13:42
Loopy da Poop
This has been around for ages, not just a GovT syndrome.-
Chris, business clients and customers, NGO's and even other agencies have used these appalling tactics for years now.

Gwen is right - you need to cover your butt's with any and all means possible when presenting intellectual property.

A non-disclosure agreement signed by all parties, before presenting the goods, can further protect the intellectual property rights of all. And from a legal point of view, can give you leverage should you wish to challenge such a scenario.

If agencies, business or any other individual is presenting such valuable glimpses of future reality, one would think by now that your exact scenario has been anticipated & prepared for by these same people. If they have not, then unfortunately, things could get out of hand, and you only have yourself to blame. Posted on 16 Mar 2010 14:35
you dont get it-
I once proposed doing an e-newsletter for a govt agencies and they said they will need to put it to tender and they duly did that and someone else won and they produced 1 letter and nothing more.

The point is that when you present a proposal to GOVT they can just take it. tweak it and it becames difficult to claim because its not exactly what you presented. Or even worse ask that it be put to tender.

Its not just govt, but private sector companies do it all the time. Magazine ideas being stolen its terrible.

I just dont do that sort of a thing anymore I keep it to myself and worry about other things. Posted on 16 Mar 2010 16:11
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