Marketing News South Africa

Outsource marketing to professionals

For the company that has no in-house marketing manager and needs marketing skills, the newly launched Peppermint Source will offer outsourced marketing managers (OMMs) as an alternative to using agencies or freelancers.
Outsource marketing to professionals

The service was launched this week by Freelancentral, and founder Jo Duxbury says, “This is a perfect solution for clients who don't have the time, skills or staff to do their own marketing in-house. We work hard to understand your business and become part of your team - in a virtual way.”

The division will do all those things companies mean to do but never get around to… like upgrade websites, refresh brands, create a library of case studies or send out regular newsletters.

The model is based on a core team of experienced OMMs, who work with clients to develop marketing strategies and messages. For project implementation (design, writing, web development, etc), the OMMs will cherry pick the most suitable creatives from the company's large database and creatives will only be brought in when they're needed, which is efficient and cost-effective.

Services

The division offers a whole range of outsourced marketing services - marketing health checks and audits; strategy and planning; supplier sourcing, briefing and management; budget compilation and management; and overall marketing project implementation. It focuses on simple, practical and effective things that help client's business raise its profile and attract more clients.

“Most importantly, if you outsource your marketing, it will get done and doesn't need to cost the earth. So if your ‘to do' list has had several marketing projects on it for ages that you're just not getting around to doing, give the division a call and let us sort it out for you. Then you can focus on the things that you do well,” concludes Duxbury.

For more information, see www.peppermintsource.com or email .

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