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MediaCom named as victor in global AkzoNobel Decorative Paints account review

Agency adds South Africa, MENA, and Argentina to their roster after competitive pitch

MediaCom has won the global AkzoNobel Decorative Paints account, extending its long-standing relationship with the world’s leading paint and coatings company by adding media planning and buying duties in South Africa, Argentina, and MENA to their roster. AkzoNobel is the holding company of leading home and industrial decorative brands such as: Dulux, Sikkens, International, Interpon and Eka.

The account win follows a highly competitive five-month pitch, covering all the the Decorative Paints division’s biggest spending markets including China, the UK, Indonesia and India.

MediaCom’s win was based not just on an existing relationship, which extends back to 2007, when it first began to work with the brand in Asia Pacific, but also for its strategic systems planning approach.

MediaCom’s innovative “Cultural, Tribal and Individual” framework will allow the agency, and the AkzoNobel team to better organise marketing communications and content, while enhancing the use of highly complex digital solutions.

“We’re thrilled to be continuing our highly successful partnership with AkzoNobel into its second decade. MediaCom prides itself on long-term relationships with its clients, allowing us to truly understand their businesses and offer compelling and effective solutions to their key challenges,” said James Marples, Global Account Director, MediaCom.

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MediaCom's new way of thinking has brought about a new way of operating. We're the leading initiators of change when it comes to planning and buying placement across media channels.

Read more: MediaCom, AkzoNobel