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Business-to-business marketing - key insights to success

Issued by: Knowledge Resources | 25 Aug 2014 11:27
Here is an event specifically designed for B2B marketing leaders and professionals. Get the latest insights and solutions to enhance your B2B brand and customer experience and drive better business performance for your organisation!
Knowledge Resource is proud to present the Business-to-Business Marketing Conference, taking place on 17 - 18 September 2014 in Johannesburg.

Speakers have been carefully selected and briefed to address the topics crucial to all B2B marketers such as content marketing, lead generation, integrated marketing, customer engagement, social media marketing, mobile, brand strategy and much more!

The event will provide a unique platform to hear dynamic content and fresh insights, get the latest tools and solutions, share experiences and build powerful relationships.

Have a look at SOME of the exciting topics:
  • The importance of storytelling and integrated marketing
  • Case study: The use of digital content strategy in the B2B environment
  • The new customer journey in the digital age - impact of mobile and social technologies on the B2B sales processes and buying behaviour
  • Succeeding in today's B2B battlefield - recognise the 7 deadly marketing 'sins' and their solutions
  • Effectively using multi-channel direct marketing for lead generation and retention
  • Empowering your indirect salesforce - moving from sellers to ambassadors
  • Developing a strong B2B brand strategy for sustainable corporate growth
  • Influencing the buying decision (The Marketing and Sales Director vs The Procurement Officer) - innovation, creativity and collaboration
This is THE marketing event you cannot afford to miss!

VIEW THE FULL PROGRAMME

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SOME CONFERENCE HIGHLIGHTS:
  • The importance of integrated marketing and storytelling
    Farren Roper, CMO Lead, Microsoft South Africa

  • Developing a strong B2B brand strategy for sustainable corporate growth
    Tom Fraser, Executive: Brand & Communications, Tevona Mining & Minerals

  • Influencing the buying decision (The Marketing and Sales vs The Procurement Officer) - innovation, creativity and collaboration
    Peter Gilbert, CEO, HR ChallySA

  • Case study: The usage of digital content strategy in the B2B environment
    Samantha Swanepoel, Head of Marketing, RS Components SA

  • The new customer journey in the digital age - impact of mobile and social technologies on the B2B sales processes and buying behaviour
    Lourens Swanepoel, CTO and Innovation lead, Avanade South Africa

  • Effectively using multi-channel direct marketing for lead generation and retention
    Michelle Perrow, Strategic Director, Lesoba Difference

  • Developing high-impact content marketing to build brand awareness
    Zibusiso Mkhwanazi, Founder and CEO, AVATAR

  • Empowering your indirect salesforce - moving from sellers to ambassadors
    Jacques-Philip Hansen, Founder & Director, HANDEL South Africa

  • B2B Social Media Marketing - how to be remarkable
    Louis Janse van Rensburg, Director, World Wide Creative

  • Succeeding in today's B2B battlefield - recognise the 7 deadly marketing 'sins' and their solutions
    Ian Rheeder, CM (SA), Marketing Consultant & facilitator, MARKITECTS

  • The new rules for B2B marketing - going back to the basics
    Ingrid Lotze, Managing Director, join.the.dots

  • B2B mobility and mobile marketing
    Justin Sanan, Digital Communications Lead, Deloitte Digital
VIEW THE FULL BROCHURE

REGISTRATION FEE:
R3,750 (incl. VAT)
(The above fee includes lunch, refreshments, parking, conference and workshop material)

SPECIAL OFFERS:
  • Register three delegates and the fourth delegate attends FREE of charge!
  • Special discount for registered NPOs, small businesses (30 or less employees) and full-time lecturers at universities/colleges/ schools - contact us for more information!

    REGISTER ONLINE

    For MORE INFORMATION, contact Maureen du Toit: or 083 226 6657.


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