Here is an event specifically designed for B2B marketing leaders and professionals. Get the latest insights and solutions to enhance your B2B brand and customer experience and drive better business performance for your organisation!
Speakers have been carefully selected and briefed to address the topics crucial to all B2B marketers such as content marketing, lead generation, integrated marketing, customer engagement, social media marketing, mobile, brand strategy and much more!
The event will provide a unique platform to hear dynamic content and fresh insights, get the latest tools and solutions, share experiences and build powerful relationships.
Have a look at SOME of the exciting topics:
The importance of storytelling and integrated marketing
Case study: The use of digital content strategy in the B2B environment
The new customer journey in the digital age - impact of mobile and social technologies on the B2B sales processes and buying behaviour
Succeeding in today's B2B battlefield - recognise the 7 deadly marketing 'sins' and their solutions
Effectively using multi-channel direct marketing for lead generation and retention
Empowering your indirect salesforce - moving from sellers to ambassadors
Developing a strong B2B brand strategy for sustainable corporate growth
Influencing the buying decision (The Marketing and Sales Director vs The Procurement Officer) - innovation, creativity and collaboration
This is THE marketing event you cannot afford to miss!
5 Strategies for Transforming Your Customer Experience
(FREE e-book by Ernan Roman)
This FREE e-book will provide you with strategies and actions for transforming your customer experience. The recommendations are based on insights from industry thought leaders and research findings from thousands of hours of Voice of Customer (VoC) research conducted by the Ernan Roman Direct Marketing company with customers and prospects of Fortune and Growth companies such as IBM, MassMutual, QVC, Microsoft, HMS National and Songza. .
SOME CONFERENCE HIGHLIGHTS:
The importance of integrated marketing and storytelling Farren Roper, CMO Lead, Microsoft South Africa
Developing a strong B2B brand strategy for sustainable corporate growth Tom Fraser, Executive: Brand & Communications, Tevona Mining & Minerals
Influencing the buying decision (The Marketing and Sales vs The Procurement Officer) - innovation, creativity and collaboration Peter Gilbert, CEO, HR ChallySA
Case study: The usage of digital content strategy in the B2B environment Samantha Swanepoel, Head of Marketing, RS Components SA
The new customer journey in the digital age - impact of mobile and social technologies on the B2B sales processes and buying behaviour Lourens Swanepoel, CTO and Innovation lead, Avanade South Africa
Effectively using multi-channel direct marketing for lead generation and retention Michelle Perrow, Strategic Director, Lesoba Difference
Developing high-impact content marketing to build brand awareness Zibusiso Mkhwanazi, Founder and CEO, AVATAR
Empowering your indirect salesforce - moving from sellers to ambassadors Jacques-Philip Hansen, Founder & Director, HANDEL South Africa
B2B Social Media Marketing - how to be remarkable Louis Janse van Rensburg, Director, World Wide Creative
Succeeding in today's B2B battlefield - recognise the 7 deadly marketing 'sins' and their solutions Ian Rheeder, CM (SA), Marketing Consultant & facilitator, MARKITECTS
The new rules for B2B marketing - going back to the basics Ingrid Lotze, Managing Director, join.the.dots
B2B mobility and mobile marketing Justin Sanan, Digital Communications Lead, Deloitte Digital
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