The campaign was inspired by the brand's iconic pay-off line and it's relevance to Nashua's Managed Document Services (MDS) offering. Centred around clever digital executions, the campaign focuses on maximising efficiency in both the business world and personal lives through a series of helpful "time-saving tips" that could save South Africa precious hours. These practical tips have been shared across a dedicated campaign micro-site, the Time Hub, social and paid digital media spaces.
TAG 8 worked with selected digital publishers to formulate a plan that aligned with the campaign concept, including strategic content generation and aggregation on premium sites across the business, news, lifestyle and tech sectors including Entrepreneur Mag, Bicycling ZA, ITWeb and MoneyWeb; combined with traditional placements. These were supported by traditional media in selected business publications. Going forward, the strategy incorporates aggressive, highly targetted Real Time Bidding (RTB).
Adding substance and value to the campaign, Tag 8 has incorporated a selection of GetAbstract's summarised business books, offering business leaders weekly "10-Minute Books" for download on the Nashua Time Hub. The Time Hub also offers the opportunity to assess how much time is being wasted in your office by taking an Efficiency Test and encourages visitors to request a free Office Assessment to optimise performance of document systems within their organisations.
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