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Marketing to Low-Income Consumers - the ground-breaking seminar coming to Cape Town

Following the huge success of the 'Marketing to Low-Income Consumers Conference' held in Johannesburg, Knowledge Resources is excited to bring this unique event to Cape Town on 13 August 2014.
Attend this one-day seminar and equip yourself with the latest research, innovative insights and practical information needed to develop and grow your brand to the Bottom of the Pyramid (BoP).

The programme will bring you everything you need to know in order to better understand the unique realities and needs of low-income consumers, how to engage with them and how to grow your brand and succeed in this market.

ADDED VALUE: Get real insight from STOKVELS!
Key members from different Stokvels will share their experiences and answer your questions in an interactive Q&A session.

  • Learn from one of the very few events that focuses exclusively on the low-income market, and where speakers have been carefully selected and briefed to address topics unique to this market
  • Get the opportunity to engage with key members from various STOKVELS and ask them your questions
  • Update yourself with the latest research and insights to better understand the low-income consumer
  • Get practical examples and tools to implement immediately
  • Hear from industry experts and leading companies as they share what is working and what not
  • Feel inspired and challenged with fresh thinking and cutting-edge ideas to take back to your organisation
  • Network and build professional relationships
View the programme

SEMINAR PROGRAMME - 13 August 2014, The Lord Charles, Somerset West
  • Overview of the financial behaviour at the BoP in South Africa

    Illana Melzer, Co-founder, Eighty20 Consulting

  • BoP consumer shopping behaviour and the role of the informal trader

    GG Alcock, CEO, Minanawe Marketing

  • Financial services to the BoP - serving South Africa's unique market

    Berniece Hieckmann, Executive: Marketing & Product Development, Metropolitan Retail

  • Latest insights about the lives of women at the Bottom of the Pyramid

    Wendy Cochrane, Managing Director, Big Mama's Famous Truth Shop

  • Executing strong mobile marketing campaigns for low-income consumers

    Angus Robinson, Director of Mobility, NATIVE VML

  • Understanding the role of Word of Mouth in low-income communities and how to leverage it for your brands benefit

    Jason Stewart, Director, HaveYouHeard

  • The secrets of effective Stokvel campaigns

    Busi Skenjana, Founder & Managing Director, BSK Marketing & Associates

  • Real insight from Stokvel members

    Interactive Q&A session with key members from various Stokvels
View the full brochure

(Marketing to Low-Income Consumers Conference, 9 - 10 April 2014, Johannesburg):
  • 'Excellent speakers! I learned a huge amount about a market I thought I already understood' - Debbie Botha,


  • 'Learned valuable knowledge and insights on BoP from all the speakers' - Mahmood Mall,

    National Brands

  • 'You have put together an awesome conference, thank you!' - Nosipho Mabuza,

    Multichoice SA

  • 'Very informative and relevant' - Minks Visser,

    Tiger Brands

  • 'Perfect conference!' - Nashin Jaikharan, SABC
R3,750 (incl. VAT)
(The above fee includes lunch, refreshments, parking, conference and workshop material)


  • Register three delegates and the fourth delegate attends FREE of charge!
  • Special discount for registered NPOs, small businesses (30 or less employees) and full-time lecturers at universities/colleges/schools - contact us for more information!
For MORE INFORMATION, contact Maureen du Toit: or 083 226 6657

Knowledge Resources' press office

Knowledge Resources
Knowledge Resources is a leading knowledge provider in the world of work. Our products and business offerings enable people to grow their potential, to be productive, respected, valued and to flourish.