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Engage with stokvels - How to market and build your brand to this growing market

Get the latest facts and trends around stokvels by attending this half-day event on Wednesday, 25 June 2014. You will understand how stokvels operate, what their challenges are, how to connect and communicate with them, and explore opportunities for your brand to tap into this growing market.
Engage with stokvels - How to market and build your brand to this growing market - Knowledge Resources


Stokvels are an age-old, traditional mechanism used by many South Africans to collectively save, socialise and connect in the short term as well as the long term. They are of great value and benefit to members and their families in a number of ways. These include lump sum capital towards businesses, acquisition of furniture, holidays, home improvement, education, bulk grocery purchases and burial services.

With 24% of the South African adult population participating, stokvels continue to evolve and remain the backbone of many families. Here is a great opportunity for brands and companies to add value and tap into this growing market!

Make sure you don't miss out and get the latest insights on the potential of this hidden economy!

REAL INSIGHTS FROM STOKVEL MEMBERS - Interactive Q&A session
Key members from different stokvels will share their experiences and answer your questions!

REASONS TO ATTEND THIS EVENT:
  • Get the opportunity to engage directly with critical role players from various stokvels and ask them your questions
  • Gain in-depth insights into the developments and operations of stokvels in South Africa and selected countries on the African continent
  • Update yourself with the most recent facts and trends, based on the latest research conducted by African Response
  • Get exposure to gaps and opportunities presented by stokvels
  • Gain practical ideas on how to build your brand and add value to this market

    PROGRAMME LAYOUT: (08.30am - 12.30pm)

    UNDERSTANDING STOKVELS - LATEST FACTS, FIGURES AND TRENDS
  • Unpack the nature, value, membership, motivations, trends, relevance, challenges, opportunities presented by stokvels
  • Demonstrate the pros and cons of stokvels
  • The role of the treasurer, secretary and chairperson within stokvels

    HOW TO TAP INTO THE STOKVEL MARKET
  • Practical ideas on how to add value to stokvels while building your brand in this market responsibly
  • Highlighting means and ways to connect and engage with stokvels
  • Tips on marketing to stokvels as a collective group and the individuals that belong to them

    REAL INSIGHTS FROM STOKVEL MEMBERS - INTERACTIVE Q&A SESSION
  • Key members from different stokvels will share their experiences and answer your questions

    View the brochure

    ABOUT THE FACILITORS:
    Mamapudi Nkgadima, Managing Director, African Response
    Mamapudi has over 22 years of marketing and market research experience. Prior to joining African Response in 2010, she spent 13 years in the corporate world, working for companies such as Standard Bank, Unilever, Danone Clover and SC Johnson, where she was responsible for developing and building brands particularly in the mainstream market in South Africa and Sub-Saharan Africa. She pursued her entrepreneurial dream and founded a marketing and research company (MEDU Strategic Marketing and Research), which she managed for more than seven years.

    Busi Skenjana, Founder and Managing Director, BSK Marketing & Associates
    With 25 years below the line marketing experience, a passion for stokvels and as experts in their functioning, BSK Marketing works tirelessly to unlock strategic partnerships between stokvels and marketers in South Africa. Busi, founder of BSK Marketing, developed a unique brand activation concept in which brands are able to tap into the stokvel market through their monthly meetings and events such as weddings, funerals and social events. She is also a publisher of Stokvel Voice Magazine.

    REGISTRATION FEE:
    R2 500 (incl. VAT)
    The above registration fee includes VAT, refreshments, finger lunch, parking and seminar material.

    REGISTER ONLINE

    MORE INFORMATION:
    Please contact Magdeline Matlatse on +27(0) 11 706 6009 or

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