The Integrated Marketing Communication Conference
taking place at the CTICC
on 9 and 10 June 2014
will host some of the country's leading agencies to deliver dynamic, interactive workshops that will address an array of industry issues. These workshops are designed to give delegates the tools and insights to execute effective, integrated marketing strategies that build brands and drive consumer conversations.
Workshop hosts and their topics include:
- Bletchley Park: "Closing brand performance gaps by getting to know your customer better."
Closing brand performance gaps in this tough economy requires an in-depth, multi-faceted understanding of what drives your customers' brand decisions and the ability to critically apply it to your marketing program. This workshop will take delegates through an empathetic view of their customers' rational and emotional needs, touch-point analysis, moments of truth and delivered insights.
- John Brown Media: "Is there a quantifiable ROI in the world of content marketing?"
Justine Drake and Lisa Visser from John Brown will share local and global case studies to plot the success of omni-channel content marketing for retailers. They will look at cost efficiencies, unpack why editorial intelligence is so important and what it means to be platform agnostic. If you are contemplating your content cloud, don't miss this workshop.
- Everlytic: "Prepare for POPI"
Everlytic will present the implications of the Protection of Personal Information Act on email marketing and recommend guidelines for digital marketers. As email experts, Everlytic has long championed the compliance of permission based marketing and will provide expert answers to questions around how POPI affects email marketing and what digital marketers can do to stay on the compliant side of the law.
- Quirk: "This is a Public Service Announcement: Disruption, don't be a victim."
The rules aren't changing, the whole game is. This workshop will focus on the concept of disruption and show how brands who were at the top of their game had the proverbial carpet pulled from beneath them by a new breed of organisation - one guided by a higher purpose, not profits or legacy; one that fails forward in order to learn, adapt, and iterate its offering accordingly. One that's coming for you next.
- Colourworks: "Event Intelligence - How to use events in a strategic way in a digital world."
It's the age of the digital era and online everything. But still, nothing can compare with face-to-face interaction. This workshop will discuss strategic brand experiences and provide interactive marketing solutions that ensure a return on event investment. Delegates will learn how to use an event not just to entertain your clients, but change the way they think and feel about your brand.
- 25AM: "Beyond The Click-Through."
By adapting how you look at and measure your customer's journeys, you can introduce efficiencies in digital strategies and planning, therefore driving greater business results. 25AM will discuss best practices in gaining insight into customers' behaviour and correctly mapping their journeys in order to improve performance measurement of channels, drive efficiencies & ROI and more.
- NXT: "Is the retail experience as we know it today in real danger of being replaced completely by digital retailing or not?"
Wayne Levine of NXT will present a not so distant future of a very happy and symbiotic relationship between detail and retail and how in fact digital is going to enhance the retail experience and not replace it.
- Roth Communications: "Brand Stories: Your Organisation's Most Important IP."
Stories are the lifeblood of any organisation with the potential to build customer base, align stakeholders with organisational values and measure strategy implementation. But what is their importance to brand building and reputation management and how do organisations find, tell and improve their Story IP? Roth Communications founder Stuart Rothgiesser will provide best (and worst) case examples of brand storytelling from South Africa and beyond.
- Dentsu Aegis Network: "It's Complicated."
Understanding how consumers interact with various media channels at different times of day while experiencing different thoughts and feelings, helps marketers, advertising agencies and media owners communicate more effectively. This workshop will show delegates how the Consumer Connection System (CCS) - a Dentsu Aegis Network tool that delivers a deep understanding of contemporary media habits and more - can provide a single-source insight and planning solution to drive media effectiveness.
- Vserv.mobi: Mobile Marketing in Emerging Markets - five forces in the Mobizen Ecosystem
The marketing ecosystem has seen a disruptive change due to new technologies. Mobile is at the forefront of this new ecosystem as one of the powerful channels. It not only provides a great reach but also deep engagement with the consumers. Mobile provides a completely new language for engaging with the mobizens. Jacqui Boyd, Sales Director, South Africa of Vserv.mobi will bring in insights from Emerging Markets which will help marketers define the right strategy for their brand in Africa.
The IMC Conference is also proud to announce Vserv.mobi
as Lead Sponsors
of the event. Vserv.mobi is a leading mobile advertising exchange across emerging markets that maximises the value of mobile media for advertisers, developers, publishers and telecom operators. Other sponsors include:
Oude Meester South Africa, kulula.com, ReVite and Scheckter's Organic Energy.
For more information on this event and how to register, please visit our website
or call +27 21 180 4111
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