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Building meaningful customer engagement that drives revenue

The rise of the social web and digital landscape allows for greater engagement with brands, but these interactions must be meaningful and valuable to the customer in order to form ongoing relationships that actually drive profit and action.
Building meaningful customer engagement that drives revenue - Knowledge Resources
Get the latest insights and practical solutions to enhance customer engagement in YOUR organisation! Attend the Customer Engagement Marketing Conference taking place on 11 - 12 June 2014 in Johannesburg.

Hear from industry experts and innovative companies, such as Kimberley-Clark Professional, Hollard, Altech Autopage, Momentum, Native, Deloitte Digital, VWV Group as they share key insight on the following topics:
  • Understanding the customer journey in order to plan engagement across all touch points
  • Driving customer engagement through the multi-channel media
  • Digital interaction - the key elements for success
  • Using client and stakeholder feedback to elevate customer centricity
  • The art of customer engagement
  • Using mobile for effective customer engagement
  • Leveraging the power of social media to grow your brand
  • How to captivate new customers and retain existing customers through compelling experiential marketing experiences
And much more... View the full brochure

CONFERENCE PROGRAMME AT A GLANCE: (11 - 12 June 2014)

  • The psychology of Customer Experience Management (CEM)
    Ian Rheeder, CM (SA), Marketing Consultant & Facilitator, MARKITECTS

  • Understanding your customer's journey - the customer-centric way
    Marnitz van Heerden, Manager: Group Customer Centricity, Hollard Insurance

  • Exiting the race to zero: How Kimberly-Clark Professional has evolved from competing on price to leading through strong customer engagement
    Nthato Malope, End-User Marketing Manager, Kimberly-Clark Professional

  • Driving customer engagement through the multi-channel media
    Craig Page-Lee, Managing Director, Posterscope South Africa

  • The art of customer engagement
    Neil Hart, Chairman, Boomtown

  • Beyond a loyalty program: engaging your customers to increase customer retention
    Dries Noeth, Chief Marketing Officer, Consul ta Research

  • Using mobile for effective customer engagement
    Justin Sanan, Digital Communications Lead, Deloitte Digital

  • Understanding the customer journey in order to plan engagement across all touch points
    Vivienne Geldenhuys, General Manager: Consumer Segments, Altech Autopage

  • Using client and stakeholder feedback to elevate customer centricity
    Leré Smith, Head: Client Experience, Momentum

  • Digital interaction - the key elements for success
    Jacqui Maroun, Head of User Experience (UX), NATIVE VML

  • Leveraging the power of social media to grow your brand
    Kammy Naidoo, Founder and Director, Busfin Consulting

  • How to captivate new customers and retain existing customers through compelling experiential marketing experiences
    Koo Govender, CEO, VWV Group

    PRE-CONFERENCE WORKSHOP: 10 June 2014

    MARKETING METRICS: MEASURING MARKETING ROI AND CUSTOMER ENGAGEMENT
    (Facilitated by Prof Geoff Bick, Professor of Marketing and Academic Director, UCT Graduate School of Business)

    This one-day workshop on 10 June will focus on providing marketers with practical methods of calculating the appropriate marketing metrics to guide marketing spend. Delegates will acquire tools to determine financial, marketing programme and customer engagement metrics.

    View the full workshop outline

    REGISTRATION FEES:
    Pre-conference Workshop: 10 June - R3 950 (incl. Vat)
    Two-day conference: 11 - 12 June - R7 500 (incl. VAT)
    One-day conference: 11 OR 12 June - R3 750 (incl. VAT)
    Workshop & Two-day Conference: 10 - 12 June - R9 850 (incl. VAT & you save R1 600)
    The above fee includes VAT, lunch, refreshments, parking, conference and workshop material

    SPECIAL OFFERS:
  • Register three delegates and the fourth delegate attends FREE of charge!
  • Special discount for registered NPOs, small businesses (30 or less employees) and full-time lecturers

    Register online

    For MORE INFORMATION, contact Maureen du Toit: or +27 83 226 6657.

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