The rise of the social web and digital landscape allows for greater engagement with brands, but these interactions must be meaningful and valuable to the customer in order to form ongoing relationships that actually drive profit and action.
Get the latest insights and practical solutions to enhance customer engagement in YOUR organisation! Attend the Customer Engagement Marketing Conference taking place on 11 - 12 June 2014 in Johannesburg.
Hear from industry experts and innovative companies, such as Kimberley-Clark Professional, Hollard, Altech Autopage, Momentum, Native, Deloitte Digital, VWV Group as they share key insight on the following topics:
Understanding the customer journey in order to plan engagement across all touch points
Driving customer engagement through the multi-channel media
Digital interaction - the key elements for success
Using client and stakeholder feedback to elevate customer centricity
The art of customer engagement
Using mobile for effective customer engagement
Leveraging the power of social media to grow your brand
How to captivate new customers and retain existing customers through compelling experiential marketing experiences
CONFERENCE PROGRAMME AT A GLANCE: (11 - 12 June 2014)
The psychology of Customer Experience Management (CEM) Ian Rheeder, CM (SA), Marketing Consultant & Facilitator, MARKITECTS
Understanding your customer's journey - the customer-centric way Marnitz van Heerden, Manager: Group Customer Centricity, Hollard Insurance
Exiting the race to zero: How Kimberly-Clark Professional has evolved from competing on price to leading through strong customer engagement Nthato Malope, End-User Marketing Manager, Kimberly-Clark Professional
Driving customer engagement through the multi-channel media Craig Page-Lee, Managing Director, Posterscope South Africa
The art of customer engagement Neil Hart, Chairman, Boomtown
Beyond a loyalty program: engaging your customers to increase customer retention Dries Noeth, Chief Marketing Officer, Consul ta Research
Using mobile for effective customer engagement Justin Sanan, Digital Communications Lead, Deloitte Digital
Understanding the customer journey in order to plan engagement across all touch points Vivienne Geldenhuys, General Manager: Consumer Segments, Altech Autopage
Using client and stakeholder feedback to elevate customer centricity Leré Smith, Head: Client Experience, Momentum
Digital interaction - the key elements for success Jacqui Maroun, Head of User Experience (UX), NATIVE VML
Leveraging the power of social media to grow your brand Kammy Naidoo, Founder and Director, Busfin Consulting
How to captivate new customers and retain existing customers through compelling experiential marketing experiences Koo Govender, CEO, VWV Group
PRE-CONFERENCE WORKSHOP: 10 June 2014
MARKETING METRICS: MEASURING MARKETING ROI AND CUSTOMER ENGAGEMENT (Facilitated by Prof Geoff Bick, Professor of Marketing and Academic Director, UCT Graduate School of Business)
This one-day workshop on 10 June will focus on providing marketers with practical methods of calculating the appropriate marketing metrics to guide marketing spend. Delegates will acquire tools to determine financial, marketing programme and customer engagement metrics.
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