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Why marketers need content marketing skills

These days, marketing is about telling your brand's story and engaging and responding to your consumer's needs - a far fetch from what it was when the Mad Men were around. Brands are beginning to delve deeper into consumer behaviours and buyer personas in order to fully understand which content will drive positive engagement between their brand and prospective leads. Thus, marketers with up-to-date content marketing skills are fast becoming a high demand entity within small to large organisations.
Expand your marketing skills with practical inbound marketing techniques by participating in the newly launched University of Cape Town Content Marketing short course. This course is presented part-time and entirely online by leading online education company, GetSmarter.

About the course:
  • Learn how to develop an appropriate content strategy, based on brand and competitor research
  • Understand the scope and context of content marketing in the wider marketing environment
  • Course starts: 28 July 2014
  • Course duration: 10 weeks online
  • Download course information
Who should attend this course?

This short course is targeted at current and aspiring content marketers, social media marketers, and any marketing professionals who want to learn how to use content marketing to benefit their business or further their career. This course is also suitable for small business owners who want to learn how to create high-impact content strategies to increase their marketing reach. This course is also ideal for individuals who want to understand more about SEO, content curation, and crowdsourcing, as well as learn how to effectively publish and promote their content.

Visit, for more information or to view the full portfolio of over 45 online short courses.

Posted on 5 May 2014 10:17

GetSmarter's press office

GetSmarter is a premier online education company that partners with prestigious universities and leading organisations to offer continuing education short courses to working professionals throughout South Africa.