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Low-income consumers - key insights for marketers

Do you want to grow your market share by tapping into the market potential of low-income consumers, but finding it extremely challenging? Then attend this unique event and get the latest insights on how to succeed at the BoP.
The 'Marketing to Low-Income Consumers' conference and workshop will bring you cutting-edge research, fresh insights, case studies and practical information on how to engage with low-income consumers, understanding their realities and everything you need to know in order to grow your brand to the bottom of the pyramid.

This ground-breaking event is taking place in two weeks on 9 - 10 April 2014 in Johannesburg.

Don't miss out - View the programme

Why you should invest time to attend:

  • Learn from one of the very few events that focuses exclusively on the low-income market, and where speakers have been carefully selected and briefed to address topics unique to this market.

  • Hear from real people in low-income communities and ask questions during an informal Q&A session.

  • Learn and examine strategies and business models for successful business at the BoP.

  • Update yourself with the latest research and insights to better understand the emerging consumer.

  • Get practical examples and tools to implement immediately.

  • Feel inspired and challenged with fresh thinking and cutting-edge ideas to take back to your organisation.
Some conference highlights: 9 - 10 April 2014
  • Financial services to the BoP - serving South Africa's unique market

    Berniece Hieckmann, Executive: Marketing & Product Development, Metropolitan Retail

  • Real insights from the informal traders

    Q&A session with four spaza shop owners from various informal settlements

  • Social grants - the changing dynamics within the mass market and what it means for marketers

    Mamapudi Nkgadima, Managing Director, African Response

  • The secrets of effective Stokvel campaigns

    Busi Skenjana, CEO, BSK Marketing & Associates

  • Bottom of the Pyramid inspiration - fresh insight from South Africa's Mamas.

    Wendy Cochrane, Managing Director, Big Mama's Famous Truth Shop

  • Social Enterprise - how to find truly innovative opportunities in the low-income market

    Charles Maisel, Global multi-award winning social entrepreneur and founder, Innovation Shack

  • Business model innovation - developing a low-cost beer in Mozambique (case study from SAB Miller)

    Dr Tashmia Ismail, Ismail, Head: Inclusive Markets Programme, GIBS

  • Understanding key consumer trends and social movements across Africa

    Terry Behan, CEO: Africa, Middle East and Europe, VWV Group

  • The consumer-brand relationship: Building brand capital within the lower income market

    Maria Petousis, Director, Target Group Index (TGI)

  • Tracking attitudes in the low-income market

    Angy Hammond, Head: Market Intelligence, SABC

  • BoP consumer shopping behaviour and the role of the informal trader

    GG Alcock, CEO , Minanawe Marketing
And much more...

Download the full brochure

Pre-conference workshop: 8 April 2014

Successful strategies for low-income markets - Reinventing your business model to succeed at the BoP
Facilitated by Dr Tashmia Ismail

This one-day workshop will encourage disruptive thinking, test your team's assumptions and expose you to best practice models through cases and discussion. Key theoretical concepts, case studies and interactive sessions will provide a platform for participants to examine and debate firm strategies and innovation from a broad array of sectors in low-income markets.

PS: This workshop is almost fully booked!

View the workshop outline

Registration fees:

Pre-conference Workshop: 8 April: R3,950 (incl. Vat)
Two day conference: 9 and 10 April: R7,500 (incl. VAT)
One day conference: 9 OR 10 April: R3,750 (incl. VAT)
Workshop and two day conference: 8 - 10 April: R9,850 (incl. VAT and you save R1,600)

The above fee includes VAT, lunch, refreshments, parking, conference and workshop material

Register online

For More information, contact Maureen du Toit: or 083 226 6657

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