Do you want to grow your market share by tapping into the market potential of low-income consumers, but finding it extremely challenging? Then attend this unique event and get the latest insights on how to succeed at the BoP.
The 'Marketing to Low-Income Consumers' conference and workshop will bring you cutting-edge research, fresh insights, case studies and practical information on how to engage with low-income consumers, understanding their realities and everything you need to know in order to grow your brand to the bottom of the pyramid.
This ground-breaking event is taking place in two weeks on 9 - 10 April 2014 in Johannesburg.
Successful strategies for low-income markets - Reinventing your business model to succeed at the BoP Facilitated by Dr Tashmia Ismail
This one-day workshop will encourage disruptive thinking, test your team's assumptions and expose you to best practice models through cases and discussion. Key theoretical concepts, case studies and interactive sessions will provide a platform for participants to examine and debate firm strategies and innovation from a broad array of sectors in low-income markets.
Pre-conference Workshop: 8 April: R3,950 (incl. Vat) Two day conference: 9 and 10 April: R7,500 (incl. VAT) One day conference: 9 OR 10 April: R3,750 (incl. VAT) Workshop and two day conference: 8 - 10 April: R9,850 (incl. VAT and you save R1,600)
The above fee includes VAT, lunch, refreshments, parking, conference and workshop material
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