Most companies underestimate the innovation required to operate successfully in low-income markets. Attend this groundbreaking event that will expose you to the best practices and help you develop successful strategies for this unique market.
Across developing economies, managers are racing to grow top line by tapping into the market potential of four billion underserved, low-income consumers, also referred to as the Base of Pyramid market or the next billion. However, many firms underestimate the innovation required to succeed in this market and burn their fingers on first-generation attempts by applying traditional business models and approaches.
Knowledge Resources is proud to present the one-day workshop on 'SUCCESSFUL STRATEGIES FOR LOW-INCOME MARKETS - Reinventing your business model to succeed at the Bottom of the Pyramid (BoP)', facilitated by Dr Tashmia Ismail.
This workshop, taking place on 8 April 2014, will encourage disruptive thinking, test your team's assumptions and expose you to best practice models through cases and discussion. Key theoretical concepts, case studies and interactive sessions will provide a platform for participants to examine and debate firm strategies and innovation from a broad array of sectors in low-income markets.
PS: The workshop is almost fully booked - only a limited number of seats still available - BOOK your seat now!
WHAT YOUR WILL LEARN:
Acquire key insights to understanding the unique set of needs, aspirations and priorities of the emerging consumer, and how to create and capture value as they climb the economic ladder.
Understand the importance of comprehensive segmentation and developing local networks in low-income markets.
Learn how brands, products, technologies and services grow with the consumer and impact their lives.
Recognise disruptive, frugal and reverse innovation, and why it is important to target the low-income market successfully.
Learn the steps and frameworks of successful business model design.
Discuss and examine two full case studies and several smaller ones.
Examine organisation structure and identify the internal factors which block successful business in low-income markets.
Understand the concept and framework of a shared value approach - connecting company success with positive social impact.
The workshop forms part of the ground-breaking conference, 'Marketing to Low-Income Consumers' taking place on 9-10 April 2014. Attend this event and equip yourself with the latest research, innovative insights and practical information needed to develop and grow your brand to the Bottom of the Pyramid (BoP).
SOME CONFERENCE HIGHLIGHTS:
Financial services to the BoP - serving South Africa's unique market Berniece Hieckmann, Executive: Marketing & Product Development, Metropolitan Retail
The secrets of effective Stokvel campaigns Busi Skenjana, CEO, BSK Marketing & Associates
Bottom of the Pyramid inspiration - fresh insight from South Africa's Mamas Wendy Cochrane, Managing Director, Big Mama's Famous Truth Shop
Real insights from the informal traders Q&A session with four spaza shop owners from various informal settlements
Social Enterprise - how to find truly innovative opportunities in the low-income market Charles Maisel, Global multi-award winning social entrepreneur and founder, Innovation Shack
Business model innovation - developing a low-cost beer in Mozambique (case study from SAB Miller) Dr Tashmia Ismail, Head: Inclusive Markets Programme, GIBS
Tracking attitudes in the low-income market Angy Hammond, Head: Market Intelligence, SABC
How to conquer the continent - understanding key consumer trends and social movements across Africa Terry Behan, CEO: Africa, Middle East and Europe, VWV Group
BoP consumer shopping behaviour and the role of the informal trader GG Alcock, CEO, Minanawe Marketing
Reality check at the Bottom of the Pyramid Lebo Motshegoa, Managing Director, Foshizi - Mass Market Research and Strategy
Social grants - recipients' attitudes towards advancement Mamapudi Nkgadima, Managing Director, African Response
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